Over half of all bookings made on our site come through a mobile device. By activating mobile rates at your property, you can tap into this valuable and expanding traveller segment.
In this article, we’ll run you through how to capture the fastest-growing segment of bookers.
All you have to do to capitalise on mobile rate benefits is to offer an exclusive discount of 10% or higher for those booking via mobile. Once you’ve done this, a special badge will appear next to your property in the search results and on your property page. This helps increase your visibility, and can improve your conversion rate for mobile bookers.
- 80% of travellers use a mobile app when researching a trip*
- 50% of accommodation searches and bookings are made on mobile*
- Mobile rates give partners 30% more bookings from mobile traffic*
Find out how to set up a mobile rate now.
Check out Booker Insights for more information.
*Sources: Travelport Digital, Booking.com. Use Booker Insights to see how well your property is converting mobile traffic.
They help you to attract more bookings
They make you stand out in search results
They can lead to better reviews and better rankings
Offering a mobile rate drives more potential guests to your property page.
A special badge will appear next to your property in search results and on your property page.
Two-thirds of mobile bookings are made by millennials – and this traveller segment also writes more reviews than any other. Attracting these bookers can positively impact your overall ranking with us.
They help you to attract more bookings
They make you stand out in search results
Offering a mobile rate drives more potential guests to your property page.
A special badge will appear next to your property in search results and on your property page.
They can lead to better reviews and better rankings
Two-thirds of mobile bookings are made by millennials – and this traveller segment also writes more reviews than any other. Attracting these bookers can positively impact your overall ranking with us.
They help you to attract more bookings
Offering a mobile rate drives more potential guests to your property page.
They make you stand out in search results
A special badge will appear next to your property in search results and on your property page.
They can lead to better reviews and better rankings
Two-thirds of mobile bookings are made by millennials – and this traveller segment also writes more reviews than any other. Attracting these bookers can positively impact your overall ranking with us.
How to maximise app and mobile web users
When you offer mobile rates, you can choose to target only iOS/Android app users. But you’ll also have the option of including bookers who use the mobile web browser on their phone instead of within the app. By offering both, you’ll reach a much larger audience:
- A bigger target – making your offer visible to Chrome, Safari and other mobile browsers can help you reach 30% more phone users.
- Brand-new bookers – first-time bookers use a mobile web browser to book seven times more often than those who choose to download the app.
- Repeat bookers – repeat bookers gravitate to the convenience of booking within the app.
By giving app and mobile web viewers the option to see your mobile rates, you’ll reach new customers looking for great deals, as well as loyal bookers who come back time and time again. Plus, you can change your mobile rates offering at any time.
There are certain conditions and rules that apply to mobile rates, including:
- They’re only visible to guests on mobile devices.
- A minimum 10% discount.
- The discount stacks with discounts for the Genius Loyalty Programme, as well as portfolio deals. However, it does not stack with country rates, campaign deals or deep deals.
- They allow you to use customisation features to help you decide when, where and how to run mobile promotions. These features include:
- Unlimited block dates: this option allows you to block as many dates as you need.
- Length of stay: with this option, you can set a restriction on how long a guest’s stay needs to be in order to be offered the discount. For example, a three-night minimum length of stay restriction means only bookings for three nights or more get the discount.
- Book window: this option allows you to set a maximum book window to target travellers who are booking last minute, or a minimum book window to target travellers who are booking ahead of time.
- Rate plans: with this option, you can specify which rate plan(s) you want to discount. Rate plans that are not specified will not be discounted.