You likely have a brand identity problem. Your look and feel doesn't match your actual quality.
Some of your challenges may include:
You don't look as premium as your product actually is
Customers forget you after first contact
You look like a lot of other companies in your market
That means your brand blends in, so it loses attention before customers even consider what you offer.
The solution is to make your visual identity elements more unique, so it stands out in your market.
You can do that by redesigning your visual elements to align with strategy and differentiate from competitors.
Start by listing your direct competitors and comparing how they look. Next, go through your brand strategy to discover messages you want to communicate to your audience. Then redesign key identity elements so they visually represent those messages but stand out next to the competition in your market.
The result is often a more differentiated brand that can begin to raise prices: "Difference is the #1 brand factor driving share price outperformance, accounting for 35% of brand impact".