Well, I also procrastinated a bit, and then as I worked on revising your first draft I realized I didn't have a clear idea of what 'clickbait' meant. So on the last Lobsters office hours and today's I reviewed every edited story title that mentioned 'clickbait' or 'toning' to get at the principles behind clickbait.

Then I revised your writing (and some nearby wording about titles) to a new draft of the guideline that gives examples of clickbait.

I'm going to merge your PR so that your contribution is in the git history. I really appreciate you identifying and taking on the thorny problem of explaining this norm. Then my revision will follow.