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Founded in 2010, FE International is an award-winning strategic advisor for technology businesses. FEI's team has completed over 1,500 transactions with a combined value of over $50 billion.

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Boutique strategic advisor offering a multitude of services.

Client Stories

I felt like on top of the process, I knew what was going on at all times. In an unknown world, I felt very equipped.

Seph Fontane Pennock and Hugo Alberts

Co-Founders, Positive Psychology

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FE connected me to a buyer that had incredible integrity that I felt comfortable with handing the reins over to them to continue my vision for the company.

Caitlin Pyle

Proofread Anywhere

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"The offer we got for the business was amazing. The sales process was surprisingly easy. FE International took a lot off our shoulders."

AJ Agrawal

Founder, Verma Farms

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Industry Expertise

Effective marketing tools drive business growth. See how market conditions create new opportunities and shape the valuation of your business.

Our Insights

From Creative Director to Successful Entrepreneur: How This Founder Built and Sold an 8 Figure E-commerce Business.

Case Studies

From Creative Director to Successful Entrepreneur: How This Founder Built and Sold an 8 Figure E-commerce Business.

With over 12 years of experience working in an array of creative roles for well-known TV shows and fashion brands, Miguel Gauthier naturally progressed into becoming an entrepreneur. Whilst working…

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Selling a Business

Valuations

SaaS Valuations: How to Value a SaaS Business in 2026

This article is part of our Valuation by Business Model series, in which we provide you with information on what makes your particular business model unique when it comes to SaaS business valuation. For more in-depth reading on valuation, see our post How to Value a Website or Internet Business. To get your SaaS business valued for free, please fill in the main form on our Sell a Website page.

SaaS Valuations: How to Value a SaaS Business in 2026

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Marketplace Apps M&A in 2026: Platform Ecosystems, Shopify Apps, and Acquisition Trends

Marketplace apps M&A in 2026 is one of the most consistently transacted corners of technology dealmaking, driven by suite-building consolidation inside platform ecosystems, strategic demand for installed distribution, and the premium now attached to machine-readable commerce data. This guide covers what counts as a marketplace app across three distinct models, where deal activity is concentrated, the benchmark transactions of the year (eBay and Depop, G2 and Gartner, Bending Spoons and Airtable, StarApps and AppMaker), who is buying and why, how each model gets valued, the diligence checklist, how agentic commerce is rewriting distribution economics, and how founders should prepare before going to market.

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SaaS Churn Rate: How to Calculate, Benchmark, and Reduce Churn Before Selling Your Business

SaaS churn rate is the metric where operational reality and valuation meet most directly, with fifteen points of net revenue retention separating a 5x business from a 24x one. This guide covers the four churn formulas buyers verify (logo churn, gross revenue churn, net revenue churn, and the monthly-to-annual conversion that misstates half of published benchmarks), which 2026 benchmark figures are actually auditable, how churn differs by ACV, stage, vertical, and pricing model, how acquirers rebuild your retention from raw customer data in diligence, and a 12-month plan to cut churn before you sell.

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