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Echoes (record label)

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Echoes
Parent companySony Music Labels
FoundedSeptember 12, 2024; 23 months ago (2024-09-12)
FounderTaichi Hirose
Shuya Yamamoto
Yohei Yashiro
Mitsuki Hirabayashi
DistributorsSony Music Solutions
The Orchard
GenreVarious
Country of originJapan
LocationChiyoda, Tokyo
Official websiteechoes-label.com

Echoes is a Japanese record label and talent agency owned by Sony Music Labels, a subsidiary of Sony Music Entertainment Japan.[1] Founded on September 12, 2024, the label is self-described as "a label that resonates with the expression of music and art". Its notable artists include Yoasobi (Ayase and Lilas Ikuta), Maisondes, Aooo, Asmi, Tatsuya Kitani, Uketsu, and Hump Back, among others

History

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On September 12, 2024, Sony Music Entertainment Japan announced a launch of Echoes, alongside revealing the first three signees—duo Yoasobi, musical project Maisondes, and rock band Aooo, as well as handling music platform Mecre.[2] It was founded by Taichi Hirose, Shuya Yamamoto, Yohei Yashiro, and Mitsuki Hirabayashi, SMEJ staffs who works with Yoasobi, Maisondes,[3] Asmi, and Tatsuya Kitani, the latter two joined the label later.[4] Besides musicians, other acts, such as illustrator and animator Ai Nina, character Puppet Sunsun, and YouTuber and writer Uketsu, also joined the label.[5][6][7]

Echoes combines the activities of record label and talent agency, unlike most Japanese record labels.[8] It aims to "focus on discovering artists who resonate with them, further increasing the diversity of the label and releasing works by new talents" to "reverberate, respond, and grow beyond all boundaries."[9] Yashiro served as representative of Echoes until March 31, 2025, when SMEJ transferred him to Music Ray'n,[10] and appointed Manabu Tsujino, a CEO of SMEJ's A&M Business Group, to be a representative of the label since April 1.[11]

Since 2025, Echoes has organized Echoes Baa, a stage at the Central Music & Entertainment Festival, held annually at the Red Brick Park Special Venue, Yokohama Red Brick Warehouse, Yokohama. The inaugural edition took place between April 5 and 6, 2025.[12] The line-up features both in-house artists and outside acts.[13] In addition to music, the event has several activities such as DJ sets, workshops, gachapon, etc., as well as pop-up store Echoes Maaket,[14][15] and amusement park.[16] Furthermore, Echoes also distributes some records from outside artists, including Orangestar' single "Petals" / "Flower Raft",[17][18] Sweet Steady's single "Kowa Kawaii",[19] Haruomi Hosono's album Yours Sincerely (2026), etc.[20]

Artists

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Works

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Discography

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Videography

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  • Yoasobi – The Film 3 (video album; 2025)
  • Nina Ai – Luca (animated short film; 2026)[34]

Events

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References

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  1. ↑ "【お詫び】2025年4月16日(水)発売 Aooo「Fooocus」初回生産限定盤の誤表記につきまして". Sony Music Entertainment Japan (in Japanese). April 25, 2025. Retrieved July 26, 2025. (株)ソニー・ミュージックレーベルズ Echoes制作部 (Sony Music Labels Inc., Echoes Production Department)
  2. ↑ "YOASOBI、MAISONdes、Aoooら擁する新マネジメント&レーベル・Echoes発足". Music Natalie (in Japanese). September 12, 2024. Retrieved July 18, 2025.
  3. ↑ Fugakura (October 2, 2025). "YOASOBIの生みの親、山本秀哉がつくる発信基地「Echoes」". Forbes Japan (in Japanese). Retrieved July 19, 2026.
  4. ↑ "YOASOBI、MAISONdesを手掛けたスタッフが集まり作られた新レーベル「Echoes」とは?【ON.PEOPLE】". The First Times (in Japanese). September 12, 2024. Retrieved July 18, 2025.
  5. ↑ "YOASOBI「夜に駆ける」MVを手がけたアーティスト・nina、YOASOBIが所属する「Echoes」に参加決定". The First Times (in Japanese). October 1, 2024. Retrieved July 18, 2025.
  6. ↑ "パペットスンスンがアーティストデビュー! 自ら作詞したデビュー曲『とてと』は朝に聴きたいまっすぐな楽曲。本人コメントとMVも到着". Walkerplus (in Japanese). July 1, 2025. Retrieved July 18, 2025.
  7. ↑ "覆面ホラー作家・雨穴、ソニー・ミュージックのEchoesよりTVアニメ『レッツゴー怪奇組』EDテーマ「呪わしてね？」にてアーティストデビュー決定". Barks (in Japanese). July 4, 2026. Retrieved July 4, 2026.
  8. ↑ Yunō, Masashi (November 27, 2025). "吉野 麻美・鎌田 海依 | 遊び心と戦略で、J-POPをグローバルステージへ". Recording Industry Association of Japan (in Japanese). Retrieved March 23, 2026.
  9. ↑ "ソニーミュージックがYOASOBI、MAISONdesを擁する新マネジメント&レーベル「Echoes」を発足". Sony Music Entertainment Japan (in Japanese). September 12, 2024. Retrieved July 18, 2025.
  10. ↑ "ソニーミュージック、2025年度のグループ会社役員人事を発表". Musicman (in Japanese). March 14, 2025. Retrieved July 18, 2025.
  11. ↑ "ソニー・ミュージックエンタテインメント 役員人事 4月1日付". Oricon Biz (in Japanese). March 14, 2025. Retrieved July 18, 2025.
  12. ↑ "新都市型フェス"CENTRAL"内にて新レーベル"Echoes"の発信基地"Echoes Baa"開催決定。第1弾でYOASOBI、MAISONdes、Aooo、NOMELON NOLEMON出演発表。SPゲスト FRUITS ZIPPERも". Skream! (in Japanese). January 30, 2025. Retrieved July 18, 2025.
  13. ↑ "都市型フェス『CENTRAL』タイムテーブル発表 『Echoes Baa』SPゲストにasmi、Chevon、TOMOOら". Real Sound (in Japanese). March 7, 2025. Retrieved July 18, 2025.
  14. ↑ Okamoto, Takayuki (April 25, 2025). "'Bringing the Sounds of Japan to the World': YOASOBI & More Bring 2 Days of Music to CENTRAL's Echoes Baa Stage". Billboard. Retrieved July 18, 2025.
  15. ↑ Sogami, Natsume (March 30, 2026). "都市型フェス『CENTRAL』内「Echoes Baa」徹底解剖 音楽フェスの新基準、カルチャーが交差する"秘密基地"に迫る". Real Sound (in Japanese). Retrieved April 2, 2026.
  16. ↑ "横浜で開催の都市型音楽フェス『CENTRAL』、「Echoes Baa」の詳細を一挙公開". Spice (in Japanese). March 18, 2026. Retrieved April 10, 2026.
  17. ↑ "Orangestar 新曲「Petals」の待望のミュージックビデオが公開 アニメーションはWIT STUDIOが手がける". Encore (in Japanese). April 14, 2026. Retrieved May 19, 2026.
  18. ↑ "Petals/花筏 <期間生産限定盤>". Tower Records Japan (in Japanese). Retrieved May 19, 2026.
  19. ↑ "SWEET STEADY「レッツゴー怪奇組」OPテーマをリリース、YOASOBIらを擁するレーベルEchoesより". Music Natalie (in Japanese). June 28, 2026. Retrieved June 28, 2026.
  20. ↑ "細野晴臣が新アルバム『Yours Sincerely』をリリース。単独USツアーも開催". Niew (in Japanese). May 18, 2026. Retrieved May 19, 2026.
  21. ↑ "みりちゃむ、福留光帆ら所属の「DRAW♡ME」がメジャーデビュー 佐久間Pがサプライズ発表". Encount (in Japanese). June 14, 2026. Retrieved June 14, 2026.
  22. ↑ "ゆとりくん、ソニー・ミュージック内レーベル Echoesへの所属を発表 音楽活動の本格化へ". Real Sound (in Japanese). July 18, 2026. Retrieved July 18, 2026.
  23. ↑ "「竜とそばかすの姫」ライブショー 歌姫LAYRA役にmiwa、鈴木このみ、ASCAら". Comic Natalie (in Japanese). August 11, 2026. Retrieved August 11, 2026.
  24. ↑ "Aooo、10/16にメジャー1stアルバム『Aooo』発売 新曲含む5曲先行配信開始&初のライブツアー開催も決定". Billboard Japan (in Japanese). September 19, 2024. Retrieved July 18, 2025.
  25. ↑ "Aooo/4人組ロックバンド・Aooo(アウー)、4/16(水)に1st EP『Fooocus』発売決定!". Entameclip (in Japanese). March 10, 2025. Retrieved July 18, 2025.
  26. ↑ "NOMELON NOLEMON | 『機動戦士Gundam GQuuuuuuX』で挿入歌を務める楽曲を収録したCD 『HALO – EP』 を7月2日(水)に発売することが決定!". Galpo (in Japanese). June 7, 2025. Retrieved July 18, 2025.
  27. ↑ "NOMELON NOLEMON、新曲「シーグラス」配信リリース&3rdアルバム発売決定 ソロ・ライヴ開催も". CDJournal (in Japanese). November 28, 2025. Retrieved November 28, 2025.
  28. ↑ "華乃、マネジメント&レーベル〈Echoes〉所属を発表、1st EP詳細も解禁". Ototoy (in Japanese). February 14, 2026. Retrieved February 15, 2026.
  29. ↑ "Ayase、初のソロEP『dialogue』を配信リリースへ | YOASOBIは8月から北米ツアー開催". E-Talentbank (in Japanese). May 18, 2026. Retrieved May 18, 2026.
  30. ↑ "Aooo、2ndアルバム『Rooom』6/3リリース。ジャケット、初回盤映像内容、新アー写公開。新曲「クエスチョン」3/25先行配信決定". Skream! (in Japanese). March 18, 2026. Retrieved March 18, 2026.
  31. ↑ "Jack-Pot's 1st Mini Album "Drive the Jack-Pot" will be released on August 19!". Echoes (in Japanese). June 28, 2026. Retrieved July 4, 2026.
  32. ↑ "Hump Backが"Echoes"にレーベル移籍、10月14日にミニアルバム『やわらかな洞窟』リリース". Bezzy (in Japanese). August 14, 2026. Retrieved August 14, 2026.
  33. ↑ "キタニタツヤ、オリジナル・アルバム「DEKAI」、「PURE」が11月4日に同時リリース 新曲「F.A.C.E.」MV公開も決定". Crank-in (in Japanese). July 17, 2026. Retrieved July 18, 2026.
  34. ↑ Tan, Melvyn (February 2, 2026). "Anime Short Film LUCA, About A Girl and a Shapeshifter, Debuts on YouTube". Anime Trending. Retrieved February 3, 2026.
  35. ↑ Han, Hae-seon (February 19, 2026). "아우·노멜론 노레몬·아스미, J팝 대세 3팀 온다..'에코즈 위켄드 서울' 라인업". StarNews (in Korean). Retrieved May 19, 2026.
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