AI Search
for Commerce
Generated by 
’s private and self-hosted cloud under EU governance and free from any third party or big tech provider
TRANSFORMATIONALSearch Made with Empathy
Empathy AI
Privacy and sustainable AI
As global leaders in privacy and consent, Visible Privacy empowers businesses to effortlessly navigate privacy regulations, achieve full compliance, and build lasting trust with their customers.
What’s new
Don’t lose track of any new milestone at Empathy.co, where progress unfolds every day. From breakthrough features and bold ideas to fresh blog posts and videos on ethical, human-centered AI in commerce search and discovery.
AI Next Queries
After welcoming AI Related Tags, it’s now the turn for AI Next Queries. Check out the Next Queries overview to learn more about this new type of AI-generated follow-up questions.
VTEX integration
Empthy Platform now supports VTEX. Get to know more about the integration ecosystem and learn how to integrate Empathy Platform with your VTEX commerce store.
AI Carousel API
Published new AI Carousel API documentation to stream and retrieve related query suggestions and product results as a fallback for no results.
AI Related Tags
Welcome the new AI-generated Related Tags type as a fallback when there are no organic ones in your search experience.
Search types
Learn about the search approaches Empathy Platform supports to address every shopper behavior and business needs.
AI infrastructure
Published the Operate self-hosted AI Infrastructure page to explain how Empathy Platform pioneers a revolutionary in-house AI for commerce search and discovery.
GenAI service
New docs are available in the interative map to describe what these services are used for.
AI Mode
Read the new article on AI Mode. The architectural shift behind conversational search to explore why AI Mode's private cloud architecture makes it structurally different from other conversational search solutions.
AI Mode
Updated the IMC tool documentation to understand how Empathy Platform generates conversational prompts that align with your brand voice and shopper scenarios. New fields for adjusting voice, tone, intent, and other settings have been added to the AI Mode Context page.
AI Mode
Empathy Platform embraces conversational search with the new AI Mode search. Read the Welcome, AI Mode blog post to discover how the new Empathy Platform conversational experience makes your commerce store transition from keywords to conversations.
Molly vs the machines
Read the article about Molly vs the machines, a documentary grounded in real events that examines algorithmic power, responsibility, and the human consequences of engagement-driven technology, and why Empathy chose to stand behind it.
Interface X Components
Empathy platform Docs now includes updated instructions for injecting Interface X Components individually into your website's DOM. It also provides additional details about the view mode available for rendering your search experience UI.
Compare Empathy Platform
A new comparison table is now available, showcasing how Empathy Platform stacks up against other search providers across AI capabilities, features, support, and more. Check it out on Empathy Platform Docs!
Wrapping up 2025, building 2026
Read a reflection on 2025 as a year of consolidation and proof, and a look ahead to 2026 focused on sovereign infrastructure, transparent AI, explainable systems, and intent-driven search built with long-term responsibility.
Playboard Demos
The Empathy Platform Docs releases the Walk through search and discovery section to centralize Playboard's demo guides. It serves as the gateway to an expanding series of interactive guides that showcase the platform's complete merchandising toolkit.
Conversational insights
A new dataviz has been unlocked in your Playboard Insights section. The new Conversational dataviz helps you analyze how shoppers interact with the conversational AI-powered search experience running in your commerce store. Check the docs to learn how to use it!
In-house AI
Don’t miss a new blog entry that explains why in-house AI powered by open-source models and local high-performance hardware enables true independence, resilience, and sustainable computation.
Truman and the new era of sustainable, private AI discovery
Read the full story behind the new Truman AI-powered search experience for Casa del Libro Truman brings private AI, sustainable cloud, and transparent design together to deliver context-aware, conversational recommendations.
New Conversational Search UI layer
The Interactive Map in Empathy Platform Docs now shows two distinct interface layers: the Traditional Search UI and the new Conversational Search UI. The Conversational layer overlays a modern, natural-language search experience, offering intent-driven results and conversational flows.
AI Overview X Component
Updated the Interface X Components UI Reference to introduce details on the AI module that features the new AI Overview X Component on the search user interface. This update includes all the props and slots needed to display AI Overview correctly across your commerce search frontside.
AI Overview
The AI Overview features intent-aware summaries and curated product carousels that smoothly guide shoppers from their query to discovery. It understands multiterm queries, updates dynamically when refining the search, and provides private, contextual, and human-centric search experiences.
Manage access and permissions for users
Learn how to grant access and assign permissions to the different Playboard's tools and features with the new Users Management Tool. Now, roles can be set up more efficiently, giving each user the right level of control to work across the Playboard.
Integrating Interface X your way
Explore the different ways to embed Empathy Platform's Interface X into your commerce store. Whether you choose full integration or inject components individually into the DOM, each approach delivers flexible, controlled, and privacy-first search and discovery experiences.
Building the MCP in public: Backroom analytics
Our “building in public” series continues with conversational analytics in Backroom via MCP. The assistant adapts plans, delivers intent-aware responses, and streams execution. Merchants get actionable insights instantly, with data kept private and secure.
Results Ranking with search and browse
The Playboard introduces Results Ranking, a single tool unifying search and browse management to fine-tune product visibility in one workspace. Facets gain dynamic endpoint configuration, giving merchandisers more agility, precision, and control.
Bridging AI and Empathy capabilities with MCP
The Model Context Protocol (MCP) is an open standard that allows AI systems to securely connect with live business data, tools, and workflows. By replacing complex, fragmented integrations, MCP leverages more contextual, secure, and human-centric AI experiences.
Want to see Motive in action?
Take a look at Motive's AI-powered ecommerce search plugin for faster discovery. Built with our values of privacy, trust and transparency, discover the tooling offering with a series of video tutorials: Backroom, Questions AI, Business Rules, Banners, and much more!
GenAI and private clouds: the ultimate allies of product teams
Explore how generative AI, when integrated into privacy-first and cloud-agnostic infrastructures, can fundamentally enhance the way product teams work across every stage of the product lifecycle by prioritizing data security, cloud flexibility, and control.
Inject Interface X Components individually into your website's DOM
Follow this step-by-step guide for seamlessly integrating Empathy’s Interface X Components (search box, results grid, etc.) directly into any part of a commerce store's web page DOM. Customize and embed powerful, flexible search interfaces that enhance user experience!
Empathy Holdings Roadmap
The Empathy Holdings roadmap provides insight into our strategic direction, highlights upcoming initiatives, and outlines the next steps in our commitment to transparency and growth. Explore it to see how Empathy Holdings continues to deliver innovation and value.
Our ethical commitment
Putting values into action, we’ve extended the pillars of Digital Empathy beyond company boundaries to found the Ethical Commerce Alliance. A rapidly growing industry network of experts committed to protecting privacy and putting ethical values on top of business’ agendas.
