PLATFORM OVERVIEW / AI

We’ve been building AI into our image and video solutions since 2012 — so whether you’re shipping visual-first campaigns, building applications, governing a global content library, or connecting AI agents to your media stack, you can trust Cloudinary AI to help you deliver at scale.

Media Intelligence

Understand visual media

Cloudinary analyzes visual quality, content, composition, and context to automatically optimize experiences, improve discoverability, and surface actionable insights from every asset.

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Media Quality Analysis

Automatically detect blur, noise, watermarks, and quality issues and pair with AI-scoring.

https://cloudinary.com/documentation/image_quality_analysis

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AI Vision

Analyze and classify images based on objects, people, and context across your library.

https://cloudinary.com/products/cloudinary_ai/ai-vision

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Intelligent Optimization

Intelligently optimize media quality, format, and/or codec for performance at scale.

https://demo.cloudinary.com/auto-quality

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Smart Crop

Automatically crop images around the most important subject using AI-powered gravity detection.

https://cloudinary.com/demo/c_auto

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Video Smart Cropping

Crop videos to any aspect ratio or device on the fly, automatically tracking key objects.

https://videoapi.cloudinary.com/video-demo/video-smart-cropping

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Video Chaptering

Create video chapters for easy navigation.

https://cloudinary.com/demo/video-transcription-chapters

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Search

Find assets instantly using metadata, AI, and visual search.

https://cloudinary.com/demo/advanced-search

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Auto-Enrichment

Automatically enrich assets with AI-generated tags and metadata.

https://cloudinary.com/products/digital_asset_management/metadata-and-tagging

Agentic Operations

Automate media workflows with Cloudinary Agents

Purpose-built AI agents help teams manage, organize, govern, and optimize visual media at scale. Automate repetitive tasks, streamline operations, and accelerate workflows with agents designed specifically for media management.

MEET THE AGENTS ->

Workflow Agent
- Build from Intent. Describe what you want to build. Workflow Agent turns it into working automation.
- Troubleshoot Instantly. Deliver content faster and resolve issues in your automations without losing control or compliance.
Moderation Agent
- Stay Brand Compliant. Every asset is checked against your brand guidelines automatically, so nothing off-brand or noncompliant reaches your audience.
- AI Detection. Flags AI-generated and manipulated content, so your team always knows what it’s working with.
- Not-safe-for-work Filtering. Catches NSFW content before it reaches a customer or campaign.
- Video Moderation. Reviews video content for restricted material.
Taxonomy Agent
- Start with the Right Structure. Builds and refines your taxonomy around how your team works.
- Update Without Breaking. Applies changes safely and without disrupting the searches and workflows already built on your existing structure.
- Stay Organized. Finds duplicate tags and typos hiding in your metadata, so your taxonomy stays usable and intuitive as it grows.
Search Agent
- Search by Intent. Ask for what you need in plain language, no schema knowledge required.
- Visual search. Search by image instead of words, and find assets that look like the one you already have.

GenAI Editing

Turn one asset into every version you need

Swap a background, change a color, localize, resize for a new channel with gen AI — all generated directly on your existing assets, ready to publish in seconds, and with no reshoot and no design queue.

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Background Removal

Remove image backgrounds with precise, clean results across your entire library

https://cloudinary.com/background-remover

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Auto Enhance

Improve image quality by adjusting exposure, color, and sharpness without manual editing.

https://cloudinary.com/tools/image-enhancer

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Generative Fill

Expand images with generative AI to create new aspect ratios and compositions for any channel or format.

https://ai.cloudinary.com/demos/fill

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Auto Captions and Tagging

Automatically generate contextual descriptions of your images to improve searchability and accessibility.

https://ai.cloudinary.com/demos/captions

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Subtitle Creation & Translation

Automatically generate and translate subtitles to support accessibility and increase reach.

https://cloudinary.com/demo/video-transcription-chapters

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Generative Restore

Revitalize old or overcompressed images by eliminating artifacts and imperfections with generative AI.

https://ai.cloudinary.com/demos/restore

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Generative Upscale

Enhance image resolution to virtually any size without artifacts or loss of quality.

https://cloudinary.com/demo/upscale

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Generative Recolor

Produce color-based product variants with generative AI, eliminating the need for manual editing or reshoots.

https://ai.cloudinary.com/demos/recolor

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Generative Remove

Remove unwanted objects from UGC as part of a moderation workflow using GenAI.

https://ai.cloudinary.com/demos/remove

Media Generation

Create new visuals from existing assets — or from scratch

Generate images and video from an existing asset or from a text prompt alone, using AI generation tools built directly into your media workflows, and with the same governance and delivery standards as everything else on the platform.

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Image-to-Video Creation

Create engaging full motion videos from any image.

https://cloudinary.com/solutions/image-to-video

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Image Generation

Generate production-ready images with the best AI models, directly in Cloudinary.

https://cloudinary.com/documentation/image_generation_addon

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Video Highlights Generation

Produce compelling video previews on the fly and at scale using advanced machine learning.

https://videoapi.cloudinary.com/video-demo/video-previews

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Background Replace

Swap image backgrounds with entirely new scenes generated by AI — no reshoots required.

https://cloudinary.com/demo/generative-background-replace

Open Agent Ecosystem

Connect your AI tools and agents to our media stack

Claude Code, Cursor, ChatGPT, and other agents connect to Cloudinary through MCP and purpose-built APIs, so they can query, retrieve, and act on your media as structured assets, not just stored files.

Learn More ->

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MCP Server Support

Connect any agent to your assets, metadata, and APIs through MCP.

https://cloudinary.com/documentation/cloudinary_llm_mcp

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Agent Integration

Pre-wired into Claude Code, Cursor, ChatGPT, n8n, Base44 and more.

https://cloudinary.com/integrations

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Agent Tooling & Skills

Ready-made actions and skills so agents build, transform, and deliver media the right way.

https://cloudinary.com/documentation/cloudinary_llm_mcp?utm_source=chatgpt.com#cloudinary_skills

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LLM Friendly Docs

Structured Docs so agents write correct Cloudinary code the first time.

https://cloudinary.com/documentation/cloudinary_llm_mcp?utm_source=chatgpt.com#llm_friendly_docs

Calculate the Value of Cloudinary AI

To AI, or not to AI is no longer the question. The question is what is the value in terms of real time, money, and hours saved.

Estimated Average Annual Savings with Cloudinary AI

Total Hours diverted to meaningful tasks *

Entire Org

Value of salary diverted to meaningful tasks *

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*Estimates based on actual research, please see calculator for details

Cloudinary AI: Trust and Safety Commitment

Cloudinary is dedicated to responsibly designing, developing, and operating its GenAI and AI technologies. We adhere to strict industry standards for ethical AI use. Our GenAI and AI tools empower developers and creators without replacing them or their creative vision.

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