HOME / PLATFORM OVERVIEW
The Cloudinary Image and Video Platform
The only platform for managing, editing, and delivering images and video on a massive scale.

A Complete Suite for Visual Storytelling
The Cloudinary Image and Video Platform consolidates tools into a single platform.
Cloudinary Assets
Agentic Digital Asset Management
- Integrations and APIs for connected DAM
- Agents for taxonomy, search, and workflow automation
- Creative review and approval
- Brand Portals for asset sharing
Cloudinary Video
Scale High-Performing Video in Minutes
- Manage branded, third-party or user-generated video
- Ensure flawless delivery with quality-led video optimization
- Meet accessibility and localization needs with customizable video player
- Edit instantly with API and AI-powered automation
Cloudinary Image
On-Brand Imagery Every Time, Everywhere
- API-driven image editing tasks performed in bulk and automatically
- Largest collection of AI-powered image customizations
- Industry-leading optimized image delivery
- Moderate and curate GenAI created image variations with confidence
Cloudinary MediaFlows
Low-Code Workflow Automation for Image and Video
- Automate common workflows to manage, edit and deliver visuals
- Use pre-built workflow templates, integration, and logic
- Build custom workflows with minimal coding
- Describe what you need in plain language and Workflow Agent builds and runs the automation for you
Cloudinary Moderation
AI-Powered Brand-Aligned Moderation
- AI that reviews every partner and user-generated asset against your visual standards
- Prevents low-quality or non-compliant visuals from reaching your audience
- Reduces legal risks by detecting AI-generated or web-copied
- Provides clear reasons for flagging with a full audit trail and human override
Comprehensive Platform
The Cloudinary Difference
Manage, edit, and deliver optimized images, videos, and 3D assets on one platform using best-of-breed technology, reducing costs and complexity.
AI-Powered Automation
Automate the entire asset lifecycle — from creation to optimized delivery — with specialized agents and AI-powered automation within your governance policies that get your content organized, approved, and discovered faster.
API-First and Composable
Integrate with any tech stack, embedding advanced visual capabilities into applications and workflows.
Massive Scalability
Handle massive asset libraries while transforming on-the-fly and ensuring optimal performance regardless of scale or format.
Visual Media Expertise
Over 12 years of innovation in image and video formats for creating unforgettable customer experiences.
Any Industry or Vertical Can Deliver Engaging Visual Experiences
Cloudinary powers visual experiences at scale, across every context your business needs.
Global Omnichannel Commerce
Deliver flawless product images and videos to customers on any channel or device — and automate metadata taxonomy so your content is discoverable across AI-powered shopping interfaces.
Brand-Aligned & User-Generated Content Moderation
Automate quality improvement, normalization, brand alignment, and compliance for user- or partner-supplied images and videos.
Performance Optimization
Ensure peak performance across devices and browsers to boost engagement and conversions.
Creative Automation
Automate the creation of thousands of segment-specific images and videos using over 400 transformations, templates, AI tools, and Studio, so your marketing team personalizes and localizes campaigns across every region, device, and channel with ease.
Analysts and Customers Agree
Best-in-class Image, Video, and Digital Asset Management solutions for any vertical or role, technical or non-technical.

Hot Vendor in Digital Asset Management
Start Using Cloudinary
Sign up for our free plan and start creating stunning visual
experiences in minutes.