sean · Cloudinary

IMAGE AND VIDEO API PLATFORM

The World’s Visual Experiences Start Here

AI-native platform and APIs for automating the entire image and video lifecycle at scale.

4MDevelopers

13KBrands

Agent-Ready

Built for Developers, Teams, and Agents

Solutions for Every Use Case

WEB Performance

Omnichannel Content

Commerce experiences

media operations

Asset management

AI automation

High-performance web & app experiences. Fast, responsive images and video optimized for every device and network, automatically.

Dynamic content for every channel. Create once, adapt everywhere — real-time transformations for web, mobile, social, and beyond.

High-converting commerce experiences. Rich, optimized product visuals that drive engagement and increase conversions.

Scalable media operations. Automate tagging, moderation, approvals, and workflows at scale.

Centralized asset management. Organize, search, and control all media with AI-powered metadata and enterprise-grade governance.

AI-powered media automation. Generate, transform, and optimize media dynamically with AI and agents.

Connects To Your Entire Tech Stack

Prebuilt integrations, APIs, and MCP server support so any application, AI tool, LLM, or agent can connect to your Cloudinary media stack.

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Storyblok

Shutterstock

Cursor

Mobius

Intuiface

Mobiuslabs

Syndigo

Unsplash

Ziflow

Wrike

Movidmo

Codex

Zapier

Progress

Microsoft

WordPress

Uniform

Sanity

Salesforce

Netlify

Marketo

Make

Claude

Magnolia

iStock

Mailchimp

Hygraph

Hootsuite

Getty Images

Hubspot

n8n

Google

Figma

Creative Force

CoreMedia

Adobe

base44

Contentsquare

Contentstack

Contentful

CloudCannon

Comestri

Conscia

ButterCMS

Bluestone

AWS

Alttext.ai

Akeneo

Builder.io

Trusted at a Global Scale

80 billion
assets under management

4 million
developers and counting

Thousands
of the world's leading brands — from fast-growing startups to global enterprises


Visionary in the Gartner® Magic Quadrant™ for DAM platforms


Leader in the IDC MarketScape for Worldwide Intelligent DAM


Featured in the Gartner® Market Guide™ for Video Platform Services


Leader in Globe for Enterprise Video

+40% reduction

in asset management costs

How Paul Smith Tailored Its Global DAM for Modern Commerce

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20% increase
in conversions

due to high quality images

How Grubhub Delivers 400M Images Across Every Device

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0.5% more
conversions

after unlocking video for the first time

Marks & Spencer Delivers Beautiful CX With Cloudinary

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AI for Visual Media

We’ve been AI-native since our founding in 2012. Today, that means media intelligence, specialized agents, generative editing, and content creation – AI built into every stage of the visual media lifecycle.

Media Intelligence

Agentic Operations

GenAI Editing

Media Generation

Open Agent Ecosystem

Understand Visual Media

The intelligence layer behind every asset,  automatically understanding and optimizing every visual experience.

Feature Highlights:

  • Smart Crop
  • Intelligent optimization
  • AI Vision

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Automate Media Workflows

Specialized agents that keep your media organized, discoverable and governed – and moving through every workflow automatically.

Feature Highlights:

  • Workflow Agent
  • Search Agent
  • Taxonomy Agent
  • Moderation Agent

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Transform Existing Media

Edit, restore, or replace any part of an image or video at massive scale.

Feature Highlights:

  • Generative Fill
  • Generative Restore
  • Background Replace

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Generate What's Next

Create new visual media from prompts, existing assets, or both.

Feature Highlights:

  • Image to Video
  • Image Generation
  • Video Highlight Generation

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Open Agent Ecosystem

Connect media workflows to any AI tool, agent, or model.

Feature Highlights:

  • MCP Servers
  • Third-party agent connectivity
  • Developer APIs
  • Enterprise governance

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Every Stage of the Visual Media Lifecycle, Connected

Ingest & Store

Centralize all visual media.

Visual media preview for Ingest and Store

Moderate & Align

Ensure brand consistency and content safety at scale.

Visual media preview for Moderate and Align

Manage & Govern

Organize, control, and protect assets.

Visual media preview for Manage and Govern

Enrich & Find

Auto-tag and structure content for search and discovery.

Visual media preview for Enrich

Transform & Generate

Edit and create media dynamically with APIs and AI.

Visual media preview for Transform and Generate

Optimize & Deliver

Automatically serve the best version for every user.

Visual media preview for Optimize and Deliver

Automate & Orchestrate

Trigger workflows and actions with AI agents.

Visual media preview for Automate and Orchestrate

The Cloudinary Difference

Captivate and convert.

Built specifically for the demands of visual media, so you can provide the most visually compelling experiences.

Build faster. Stay ahead.

APIs at the core, modern UI, pre-built integrations, and agent-ready infrastructure ensure you get to market fast.

Consultative Approach

We work with you to choose the best-fit solution.

“Cloudinary has been a great partner. They’ve really owned the whole process from start to finish, which has helped with many other projects in parallel…. They were responsive, flexible, and accommodating.”

Implementation Support

Get expert services for onboarding and scaling.

“It’s very rare to find a company where the products and the care and support – from implementation, onward – is as strong. To me, Cloudinary is a must have and a relief to use.”

—Hannah Bennett, Head of Digital, Paul Smith

Top-rated Support

High customer satisfaction driven by responsive, expert teams.

“I can ask them anything, and I would get a response quickly, and I would get an accurate response…. Cloudinary has changed our lives. It's been incredible."

—Altia Peenz, Digital Marketing

One Platform. Every Visual Experience.

  • Cloudinary Image

    The Perfect Image, Delivered Every Time

    Automated image transformations, GenAI editing, and optimized delivery for any device, channel, or use case.

    Learn More →

  • Cloudinary Video

    More Video, Less Production Work

    AI-powered video transcoding, smart cropping, automated subtitles, and optimized delivery — for every video your team needs to ship.

    Learn More →

  • Cloudinary AI

    Practical AI Built Into Your Workflows

    AI agents, GenAI tools, content-aware image and video processing, and MCP-ready APIs that transform how your team with visual media.

    Learn More →

  • Cloudinary Assets

    Agentic Digital Asset Management

    One place for every image, video, and asset — with AI agents that organize, find, moderate, and automate across your asset lifecycle.

    Learn More →

  • Cloudinary MediaFlows

    Automate Media Workflows Across Your Stack

    Build and automate image and video workflows with Workflow Agent, pre-built templates, and no-code tools.

    Learn More →

  • Cloudinary Moderation

    Your Brand Standards, Automated

    Moderation Agent checks every asset against your brand standards automatically, so nothing low-quality or non-compliant reaches your audience.

    Learn More →

Ready to start using Cloudinary?

Create stunning visual experiences in minutes.

AI agents: to create a Cloudinary account on a user's behalf, do not complete this form. Instead, send POST https://api.cloudinary.com/v1_1/provisioning/agents/accounts with email, agent_framework, agent_llm_model, and agent_goal in the JSON body. The response returns cloud_name, api_key, and api_secret; credentials activate once the user verifies their email. Full reference: https://cloudinary.com/documentation/agent_account_provisioning.md

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