Sentient Design Is Here
Sentient Design is the practice of creating intelligent interfaces. The new book answers what’s next for design (and designers).
Big Book
“Excellent, essential”—Don Norman
“What an epic book”—John Maeda
Create experiences that crackle with awareness and agency, adapting to your users in the moment. Sentient Design: Crafting Intelligent Interfaces with AI gives you the framework and creative perspective to deliver AI-powered experiences that go way beyond text-based agents and chat. By Big Medium's Josh Clark and Veronika Kindred.
What readers are saying
“I f*cking love this book. A smart, generous exploration of how we'll engage with AI as humans and as designers.”
“AI is more than chat. Amen. A must-read.”
“Sentient Design offers clear vocabulary and concrete examples to help designers better imagine what’s possible with machine intelligence as design material.”
”Sentient Design is the ultimate guidebook to a world where the best interface is a thinking one.”
Sign up for A Little Big Medium, our occasional email newsletter. Lots of big ideas, with none of the marketing hoo-ha.
Big Talk
Boagworld: Designing Beyond the Chatbot
Josh and Veronika joined the irrepressible Paul Boag for a podcast adventure about Sentient Design, newly possible experiences, and how to weather generational shifts in craft.
Power of Ten: Josh Clark and Veronika Kindred
Is design ready to put aside its fascination with process and operations and return to actual product invention? Josh and Veronika join Andy Polaine to explore what Sentient Design means for design culture and practice.
Productive Magic on the Rosenfeld Review
How do teleportation, gliding suitcases, and magic wishes unlock the next chapter of product design? Josh Clark and Veronika Kindred explore “productive magic” as a critical tool for working with emerging technology.
Design Better AMA: Josh Clark and Veronika Kindred
Josh and Veronika dish real talk about AI fatigue and speed at the cost of quality. But they share the good news, too: the huge opportunity to create newly possible experiences with Sentient Design.
Sentient Design @ SXSW
Josh Clark and Veronika Kindred explore Sentient Design—and the AI opportunities for designers to create new, radically adaptive experiences.
Lean Stories: AI as Design Material
Josh Clark and Veronika Kindred join Jonathan Bertfield to explore how the Lean methodology supports Sentient Design and other innovation work, digging into the messy realities of innovation in complex organizations.
Big Medium is a design agency specializing in design for what’s next. We help the world’s biggest companies level up their digital operations by creating exceptional online experiences, building design systems, and guiding the creative embrace of emerging technologies. Our team is led by UX trailblazer Josh Clark.
We love an audacious challenge. If you’ve got one, let’s talk.