BAT: Powering the user-first attention economy

The Basic Attention Token (BAT) tokenizes the attention economy, introducing new ways for users, advertisers, and creators to earn, engage, and transact. The BAT Roadmap 4.0 grows BAT utility across the transactional attention economy—spanning payments, rewards, and creator monetization.

Users earn BAT in Brave Rewards

Earn with your attention while protecting your privacy

With Brave Rewards, users can opt to earn BAT for viewing privacy-respecting ads in the Brave browser (with more options to earn currently in development).

Creators get more ways to grow and monetize

Users support creators on leading platforms for their content with the BAT they earn.

Join Verified Creator Network

Advertisers get a better return

Brave’s anonymous accounting lets advertisers on the Brave Ads platform see the effectiveness of their ads while still protecting user privacy. Future research initiatives, such as the Boomerang Protocol, aim to introduce decentralized, verifiable ad interactions while maintaining user privacy.

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BAT ecosystem

First crypto application to have more than 1 million users

Brave Browser Global Usage

Creator Network Growth

Verified Creators

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Our private ad network is a first of its kind

+400

Advertisers to date

We continue to work with some of the industry's biggest brands.

Ecosystem participants

BAT adoption is expanding across Web3, with growing integrations across DApps, Web3 gaming, creator platforms, and decentralized payment systems. From privacy-first ads to on-chain payments, BAT is powering the future of the attention economy.