Jon’s Blog

Retro computer advertising memories

I have fond memories of computer magazines from the late 80's and into the 90's. The large full page and double page ads with words and images that I never skipped. These were informative to me as a young mind absorbing everything I could to share with my friends in our discussions of which computer was better.

ataristad

I had a fascination with every brand and never had a favourite. Back then, there was competition and each brand had to present their own platforms. Screenshots were a big deal to prove they also had software that could match IBM compatible versions.

applead

Each company had their own idea of advertising. Some were fun and others were very descriptive. They poked fun at each other too with claims of being toys.

amigaad

It confused consumers too, especially parents investing in a platform for their children. At the time, schools were taking chances with Apple and IBM compatible computer classrooms. I recall my own school constructing a new building addition just for IBM PS/1 systems. By 1989, I could see the writing on the wall for other brands because schools were not investing in Atari, Commodore or other computers. Not even my friend's parents took a risk any longer and stuck with IBM compatible computers.

I saw less advertising in computer magazines for those other brands and eventually those companies disappeared. It wasn't until 1998, when Steve Jobs coming back to Apple would we see a new world of advertising for fun colorful computers and accessories. The 2000's became all about Apple and no one wanted a beige or black PC.

appleimacad

What were your favourite memories of vintage PC ads?


#retro #tech