Apple

Explore the lineup.

  • MacBook Neo

    • silver
    • blush
    • citrus
    • indigo

    The magic of Mac at a surprising price.

  • MacBook Air 13” and 15”

    • sky blue
    • silver
    • starlight
    • midnight

    Thin. Fast. Powerful and portable.

  • MacBook Pro 14” and 16”

    • space black
    • silver

    The most advanced Mac laptops for demanding tasks.

  • iMac

    An all-in-one desktop for creativity and productivity.

  • Mac mini

    The mini-est, most affordable Mac desktop.

  • Mac Studio

    Powerful performance and connectivity for pros.

  • Studio Display

    A 5K Retina display that’s perfect for Mac.

  • Studio Display XDR

    The ultimate 5K Retina XDR display for creative and pro workflows.

  • MacBook Neo

    • silver
    • blush
    • citrus
    • indigo

    The magic of Mac at a surprising price.

  • MacBook Air 13” and 15”

    • sky blue
    • silver
    • starlight
    • midnight

    Thin. Fast. Powerful and portable.

  • MacBook Pro 14” and 16”

    • space black
    • silver

    The most advanced Mac laptops for demanding tasks.

  • iMac

    An all-in-one desktop for creativity and productivity.

  • Mac mini

    The mini-est, most affordable Mac desktop.

  • Mac Studio

    Powerful performance and connectivity for pros.

  • Studio Display

    A 5K Retina display that’s perfect for Mac.

  • Studio Display XDR

    The ultimate 5K Retina XDR display for creative and pro workflows.

Why Apple is the best
place to shop Mac.

  • Education

    Save on Mac with e⁠d⁠u⁠c⁠a⁠t⁠i⁠o⁠n⁠ ⁠p⁠r⁠i⁠c⁠i⁠n⁠g⁠.*

    College students and educators can save through the Apple Store.*

  • Personal Setup

    Meet your new Mac with P⁠e⁠r⁠s⁠o⁠n⁠a⁠l⁠ ⁠S⁠e⁠t⁠u⁠p⁠.

    Get one-on-one help with data transfer, the latest features, a⁠n⁠d⁠ ⁠m⁠o⁠r⁠e⁠.

  • Customize Your Mac

    Customize your Mac.

    Choose your chip, memory, storage, even color.

  • Delivery & Pickup

    Get flexible delivery and e⁠a⁠s⁠y⁠ ⁠p⁠i⁠c⁠k⁠u⁠p⁠.

    Choose from two‑hour delivery from an Apple Store, free delivery, or easy p⁠i⁠c⁠k⁠u⁠p⁠ ⁠o⁠p⁠t⁠i⁠o⁠n⁠s⁠.

  • Guided Shopping

    Shop live with a⁠ ⁠S⁠p⁠e⁠c⁠i⁠a⁠l⁠i⁠s⁠t⁠.

    Let us help you find what you need and answer all of your questions, one on one, at an Apple Store o⁠r⁠ ⁠o⁠n⁠l⁠i⁠n⁠e⁠.

  • Apple Store App

    Explore a shopping experience designed a⁠r⁠o⁠u⁠n⁠d⁠ ⁠y⁠o⁠u⁠.

    Use the Apple Store app to get a more personal way t⁠o⁠ ⁠s⁠h⁠o⁠p⁠.

Get to know Mac.

  • Performance and Battery Life

    Go fast. Go far.

  • Built for AI

    Smart. Secure.
    On device.

  • macOS a⁠n⁠d⁠ ⁠A⁠p⁠p⁠l⁠e⁠ ⁠I⁠n⁠t⁠e⁠l⁠l⁠i⁠g⁠e⁠n⁠c⁠e

    Easy to use. Easy to love.

  • Mac + iPhone

    Together they work wonders.

  • Compatibility

    Mac runs your favorite apps.

  • Privacy and Security

    Your business is nobody else’s.

  • Durability

    Built to stand the test of time.

  • Apple Values

    Our values drive everything we do.

Switch to Mac.

Give us the old. Save on the new.

With Apple Trade In, you can get a great value for your current device and apply it toward a new one. If your device isn’t eligible for credit, we’ll recycle it for free.9

Mac does that.

See how easy it is to move t⁠o⁠ ⁠M⁠a⁠c⁠.

Mac essentials.

Mac accessories

Explore keyboards, mice, and other essentials.

Studio Display

The 27-inch 5K Retina display pairs beautifully with Mac.

  • Answer calls or messages from your iPhone directly on your Mac. See and control what’s on your iPhone from your Mac with iPhone Mirroring and Live Activities. Use Universal Clipboard to copy images, video, or text from your iPhone, then paste into another app on your nearby Mac. And thanks to iCloud, you can access your files from either your iPhone or your Mac. And so m⁠u⁠c⁠h⁠ ⁠m⁠o⁠r⁠e⁠.

Think different.

Read the original on apple.com ↗