Tiziana Alocci

Tiziana Alocci is an award-winning data artist, TEDx speaker, and lecturer. Her practice is focused on the meticulous exploration and visualisation of various data sources including numbers, sounds, words, sleep, images, music, wine, and perfumes.

Tiziana is the founder of NECESSITY.INK, a London-based studio specialising in data-driven digital art. Since 2010, she has been collaborating with premier clients including the British Library, Miles&More/Lufthansa Group, Robertet Group, and Wired UK to unleash the evocative power of data.

She has been an Associate Lecturer at the University of the Arts London since 2018, amongst other international guest lecturing posts including CENTRO (Mexico City), Harbour Space (Bangkok), and Central Saint Martins (London).

Tiziana's Talk

Data as a Sonic Act

What if listening is our most radical design tool? In this keynote, data artist Tiziana Alocci reflects on the act of listening as a way of intervening in or interacting with the world—an approach that transforms data into poetic soundscapes and makes the invisible visible. From her immersive installation Frequencies of Belonging dominating the port of Genoa to the bespoke soundscape created for Gucci, Alocci explores how sound, memory, and space can shape new forms of storytelling, even when data-driven. Guided by the philosophy of Gaston Bachelard and the poetics of space, she shares how numbers can become sound, sound can become image, and listening can become a new way of seeing.