What is Amazon Ads?

Amazon Ads offers easy-to-use, self-service advertising solutions, like sponsored ads and Brand Stores, designed for businesses of all sizes. With Amazon Ads, you can reach millions of customers where they shop on Amazon, with shopping insights to help increase product visibility and drive sales. Our flexible options let you start advertising with any budget.

How does Amazon Ads work?

Amazon Ads works by allowing you to create campaigns that reach customers throughout their shopping and entertainment journeys. Start with sponsored ads—self-service solutions with no up-front fees that can be set up in minutes. As your goals grow, explore additional solutions like display ads, video ads, and Amazon DSP that help you engage customers at scale across multiple channels. You can manage campaigns independently or contact us to work with an Amazon Ads account executive.

How much do Amazon Ads solutions cost?

Amazon Ads offers flexible solutions for every budget, with the ability to control what you spend. Our solutions range from no cost, like Brand Stores, to budgets you set, like sponsored ads, which work on a cost-per-click basis. You can expect advertising through a managed-service option with an Amazon Ads account executive to typically require a minimum spend of $50,000.

How do I get started with Amazon Ads?

Getting started with Amazon Ads is easy. Register as an advertiser and follow the on-screen instructions to create your first campaign. We recommend starting with sponsored ads, which appear in high-visibility placements across Amazon. These ads are self-service, have no up-front fees, and can be set up in just a few minutes.

What reporting tools are available?

The advertising console provides reporting tools that track sales, monitor campaign metrics, and identify opportunities to improve results. You can view performance by campaign, keyword, or product to help optimize your ad spend and reach more customers. For additional support, explore our step-by-step guides and free Amazon Ads Academy courses.

How do I advertise if I don't sell on Amazon?

Businesses that do not sell on Amazon can still use Amazon Ads to grow their business and reach customers across the Amazon store and beyond, using our billions of shopping, streaming, and browsing signals. Sign in to explore advertising solutions that drive awareness and sales for your business. If you’re new to Amazon Ads, register and select “Products and services not sold on Amazon” during the registration process.

How can I work with a partner?

Browse the Amazon Ads Partner Directory to find experts who can help optimize your strategy and scale your campaigns. These vetted partners offer services in media planning, retail strategy, creative development, and performance management. Choose a partner that aligns with your goals and budget to expand your advertising efforts.