51%

of total online mentions of purchasing discussions are on Reddit.⁴

+46%

Ad viewers are more likely to trust brands that advertise on Reddit.⁵

27%

of Redditors are more likely to purchase a product they see advertised on Reddit than other social platforms.⁶

2.5x

Customers on Reddit are more valuable, spending 2.5x more.⁷

Every topic and every demographic is on Reddit

Whether the topic is sports, machine learning, personal finance, makeup addiction or good, old-fashioned dad jokes. You can dive into a conversation about it somewhere among the 100K+ active communities on Reddit. There’s even a community to find specific communities.

People come to Reddit for answers

People come to Reddit with purposeful intention: to find out more about a topic from those who know it best, whether it's peers or brands. They trust the information they find here, discuss it with others in the community, and use it to form perspectives of their own. It’s these trusted community perspectives that drive real-world decisions.

Reddit conversations drive decisions

It’s simple: People trust Reddit. 90% of users trust Reddit to learn about new products and brands. For context, that’s higher than Google, Amazon, Twitter, Instagram, and Snapchat.

The communities’ trust turns into action. Redditors tend to be more informed consumers, more valuable buyers, and they go hard for their favorite brands. They’re also more likely to recommend the products they love—which never hurts.

“Reddit gives us a unique opportunity to appear where customers are actively researching and engaging in authentic conversations. By advertising on Reddit we got to be alongside conversations about the parenting journey and bring our products to those customers who are doing their research. We were able to scale out our DPA campaigns each month and update promos and offerings seamlessly.”

Reddit’s layered targeting approach and dynamic product ads helped Tushbaby connect with new and expecting parents during key product discovery moments.

"Out of all the ad platforms, my experience with Reddit has been the best. Chargeblast comfortably and confidently scaled spend on Reddit ads thanks to the detailed attention of our account manager and ease of use of the platform. Together, we were able to reduce our CAC by 75%, a positive result that was well above my expectations! I'm excited to see constant innovation within the Reddit ads manager and believe it will continue to be a critical piece of our paid advertising strategy moving forward."

Lookalike targeting helped this B2B tech company reach their audience and reduce CPA.

"Reddit Ads allows us to reach customers during a unique part of their buyer journey. The account specialists are extremely knowledgeable and have been instrumental to our success on the platform. They go above and beyond what we've seen working with other platforms, offering transparency on performance, new features, and a willingness to step in and assist in setting up ad creative and audiences."

OnlineLabels dove deep into best performing audiences to adjust strategies and maximized their return.

“Oreo and Star Wars didn’t just join forces—they took over the galaxy! This Reddit takeover proved that the sweetest collaborations are the ones that capture the world’s attention by hitting fans where it matters most. Oreo leveraged the platform to directly engage with some of the most passionate users in the sci-fi community, and the results spoke for themselves.”

Measured with Reddit Brand Lift, OREO x STAR WARS™ collaboration campaign tapped Reddit auction and takeover media to build awareness for the sponsorship.

With a combination of promoted videos and images across feed and conversation placements, Phoenix Games was able to drive nearly 6,000 app installs.