Chance Miller · 9to5Mac

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Read John Ternus’s full memo to Apple employees on his first day as CEO

New Apple CEO John Ternus has just sent his first company-wide memo. In it, Ternus thanks Tim Cook and recognizes that Apple is “so lucky to have had a CEO who led with his values and with such decency and humanity.”

“We have a huge launch next week that’s going to be phenomenal,” Ternus also says, in reference to Apple’s forthcoming “Surprise and shine” special event.

Read the full memo, obtained by 9to5Mac, below.

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9to5Mac Daily: September 1, 2026 – Tim Cook steps down, Ternus takes over

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AAPL gained 2,736% under Cook, but Ternus doesn’t have to emulate him

AAPL gained 2,736% under Cook, but Ternus doesn't have to emulate him | Photo shows Ternus opening a MacBook

Bloomberg carries a piece noting the astonishing gains made by Apple stockholders during the time when Tim Cook was CEO. The cumulative gain was 2,275% – or a total return of 2,736% when accounting for dividend payments also.

The site suggests this will make him a tough act to follow, but my own view is that new CEO John Ternus doesn’t have to emulate Cook’s management of the company …

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Read the original on 9to5mac.com ↗