Web Moves

Built to be measured

We engineer measurable growth.

Two decades of data‑driven web development, SEO, and digital marketing. Every decision backed by analytics. Every result tracked.

20 +

Years of experience

300 +

Projects delivered

7

Years the average client stays

20,700 +

Client keywords in Google's top three

// Services

Full-stack digital services.

From code to conversions — everything you need to compete and win online.

01

Web Development

Custom applications, AI-powered tools, and modern web platforms. From headless architectures to agentic workflows — we build what moves your business forward.

React WordPress PHP E-Commerce APIs Agentic AI Headless CMS Laravel

Avg. Performance

98/100

02

SEO

Technical audits, content strategy, and link building — plus the answer engines now sitting on top of them. Over 20,700 client keywords in Google's top three.

Keyword Rankings 400%Avg. ROI

03

Conversion Optimization

A/B testing, user behavior analysis, and funnel optimization. Turn existing traffic into more revenue.

90%

CVR Lift

Avg. across clients

04

PPC & Paid Search

Data-driven paid campaigns across Google, Bing, and social. Every dollar tracked and accountable.

8.81x

Avg. ROAS

Across all campaigns

05

Web Marketing

Integrated campaigns that drive awareness, engagement, and conversions across every channel that ends on your website.

Channels Covered

Content Social Email Brand Analytics Reporting

06

Link Building & Digital PR

Editorial links and expert PR placements — 81 recent links averaging DR 82, on CNN, Forbes, Healthline and U.S. News.

CNN Forbes Healthline US News Nasdaq Redfin Verywell Mind Investopedia

Avg. Link Authority

DR 82

207 publications

// Results

Numbers don't lie.

Real outcomes from real projects. Every one names the client, the window it covers, and a figure you can check — in Ahrefs, in Semrush, or in the client's own analytics.

16

Case studies with published numbers

19

Client brands

12

Countries the work has run in

22

Press features

TMS Brain Health

81.8%

Of all site traffic from organic search

Monthly organic users, against March 2020

2,000%

Phone-call conversions from organic search

52%

Timeline: Mar 2020 – Jan 2023 · #1 in LA & Santa Monica for TMS therapy

Utopia Management

247

Keywords in Google's top three, across city-level local search

Organic visibility, up 12.5 points

26.61%

Of the previous year's monthly organic users

280%

Timeline: 679 local terms tracked with the map pack — and still seven times the nearest competitor in 2026

Link Building & Digital PR

DR 82

Average authority across 81 earned editorial placements

DR 90+ placements

33 of 81

Featured in

CNN · Forbes · U.S. News

Timeline: Healthline, Nasdaq, Yahoo! Finance, Seattle Times & more

Budget Trucks (budgettrucks.com.au)

440%

Organic traffic against the penalty floor — an all-time high

Weekly organic sessions under the penalty

~1,300

Weekly organic sessions after the fix

~5,700

Timeline: Oct 2011 – Nov 2014 — twelve months suppressed, then the best weeks the site had ever recorded

SNS Nails

49.92%

Organic visibility — three times the nearest competitor

Monthly organic traffic, against the starting level

440%

Keywords in Google's top three

61

Timeline: Jun 2022 – Jun 2024 — up from 3% visibility, with nothing lost or declined in the top three

Budget Rent a Car (budget.com.au)

+20.6%

Organic users, year over year — 640,088 against 530,730

Australian-locale sessions

+696%

Bounce rate on organic traffic

27.6%

Timeline: Jun–Oct 2014 against the same four months in 2013 — the audience got bigger and it got local

Selby Acoustics (selby.com.au)

24.52%

Organic visibility — first in the category, ahead of JB Hi-Fi

Keywords in Google's top three

228

Estimated organic traffic

+174%

Timeline: Aug 2023 – Aug 2026 — up 11.5 visibility points while JB Hi-Fi, Officeworks and Harvey Norman all lost ground

On Campus Marketing (rhl.org)

+61.0%

Unique visitors from organic search, year over year

Visits from non-paid search

+49.0%

Selling-season window, measured a year apart

13 days

Timeline: May 2013 against May 2012 — the move-in selling season, non-paid search only

My Site Buddy (mysitebuddy.ai)

20

Active development days for a build costed at six months of senior work

Manual estimate

820–1,060 hrs

Shipped

120+ pages

Timeline: 15 Jul – 12 Aug 2026 · 361 commits, 9 concurrent workstreams, 11 releases — every one approved by a person before production

Ross Metals (rossmetals.com)

33

Keywords at number one — gold, chain, wire and permanent jewelry

Organic visibility, up from 0.40%

15.30%

Top-three rankings lost in twelve months

0

Timeline: Jul 2025 – Aug 2026 — about 3,900 searches a month held at position one, including "wholesale gold" at $3.72 a click

Isentia (isentia.com)

+61.4%

Organic sessions, year over year

Contact form submissions

+76%

Form completion rate, up from 8.1%

10.6%

Timeline: Aug–Sep 2015 against the same weeks a year earlier, across ten markets

George Clinical (georgeclinical.com)

+286%

Monthly sessions, January 2015 to August 2018

Organic share of all sessions

57%

Contact inquiries from organic search

55%

Timeline: January 2015 to August 2018 — organic finished as the largest channel, ahead of every other source combined

Maine Cottage (mainecottage.com)

80 points

Swing in year-over-year traffic growth, inside twelve months

Year-over-year traffic at the start

-40%

Year-over-year traffic twelve months on

+40%

Timeline: Jan–Oct 2013 finished +14.7% on visits and +18.3% on unique visitors

GoPromotional (gopromotional.co.uk)

1,682

Keywords at number one in Google UK — 240% of Vistaprint, 510% of 4imprint

Keywords in the top three

2,894

Keywords on page one

4,166

Timeline: Of 8,027 tracked — first on every band, and first in the category since 2010

Expedia Japan (expedia.co.jp)

20

Brand terms at number one on Yahoo Japan — every one tracked

Brand terms at number one on Google Japan

17 of 20

Generic travel terms on page one of Yahoo Japan

17

Timeline: May 2010 — including 海外ホテル, "overseas hotels", at number one on Yahoo and number two on Google

Private Jet Charter (privatejetscharter.net)

8

Country sites run at once — and every one of them grew

Average growth across the seven country sites

+77%

Germany, the fastest of them

+123%

Timeline: Eight markets in six languages — with the localized sites holding visitors two to three times longer than the global one

// Process

Our engineering pipeline.

A proven process refined over two decades of building and optimizing digital experiences.

01

Audit

We dig into your analytics, code, and competitive landscape to find the real opportunities.

Data in →

02

Architect

Data-backed strategy targeting the highest-impact opportunities first.

Strategy →

03

Build & Test

Development, optimization, and campaigns — executed by our senior team.

Execute →

04

Optimize

Continuous measurement and improvement. We iterate based on real performance data.

∞ Loop

// Why Us

What makes us different.

No layers of account managers. No cookie-cutter playbooks. Just experienced principals who do the work and own the results.

01

Principals handle your account

You work directly with company leadership — not junior staff learning on your dime. Every strategy call, every decision, every deliverable.

02

Customized strategies

No two businesses are alike. We build strategies tailored to your market, your competition, and your specific growth goals.

03

We practice what we preach

We operate our own web properties and businesses. Every tactic we recommend has been tested and proven on our own projects first.

04

Always current, never complacent

Algorithms change constantly. We stay ahead through continuous testing, industry events, and deep involvement in the SEO and marketing community.

05

Long-term client partnerships

Our clients span industries worldwide, from startups to Fortune 500 companies. Most stay for years because results compound over time.

06

Multi-channel, data-driven growth

We go beyond rankings. Traffic, conversions, and revenue across every channel — all measured, all optimized, all accountable.

// Testimonials

In their own words.

We have been working with John and Web Moves for 14 years and the results have been astounding. John is a straight shooter — if he says he can do it, you can be confident he will deliver.

S

Shaun O'Brien

Owner, Selby Acoustics

Shaun was John's client

The great thing about John is his honesty — he tells it like it is. He is respected by major players including Microsoft and eBay, and media seek out his views: the front page of the Wall Street Journal among them.

P

Phil Leahy

Founder, MedCart Marketplace & Retail Global Events

Phil was John's client

John is the single most knowledgeable individual in the SEO industry I have ever worked with. Whether as a client, vendor or business partner, I cannot recommend him more highly.

M

Matthew Kligerman

Building Dirt — AI land development platform

John was Matthew's client

A fellow SEO with an incredible sense for creative link building and strategy — my sounding board when I get stuck on a tough SEO problem. John loves his staff as much as his clients love him.

D

Dan Petrovic

Founder, DEJAN — Australian SEO agency

Dan worked with John at a different company

I have introduced many of our clients to John looking for "the best in SEO" and John has never disappointed. He is exceptionally knowledgeable about organic search and how to make the impossible happen. John is the real thing.

B

Bjorn Espenes

Co-founder, Symphiq

Bjorn worked with John at a different company

John is results driven and his understanding of SEO is unsurpassed. Web Moves have played an integral role in building and maintaining our online presence.

E

Elliott Nash

Engineering and AI/ML leader

Elliott was John's client

John Wieber is by far one of the leaders in traffic generation and link building for your web business. His firm is absolutely brilliant and the results will transform your business. Highly recommended.

J

John Lawson III

Business strategist & Amazon bestselling author (ColderICE)

Worked with John at a different company

Web Moves featured in 22 features

// Next Steps

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