How long does it take a new user to complete their first deployment?

Time to first value

1-3 days

How many of your signups come back a week later?

Day 7 retention

<15%

How many of your signups come from non-paid channels?

Organic signup

50-70%

How many of your free users end up paying?

Free to paid conversion

1-3%

How much did your paid users pay this month compared to the previous one?

Net revenue retention

<100%

PMF
zone

Your product demonstrates balanced growth.
You are on the right track!

15-25% — target for next level

Users are trying but not coming back.

• Shorten time to first value (< 5 min ideal)
• Add activation emails/nudges for inactive users
• Identify and fix drop-off points in onboarding

100-110% — target for next level

Revenue is flat or shrinking inside existing accounts.

• Add usage-based pricing to capture expansion
• Usage-based companies see 120-140% NRR vs 105-115% seat-based
• Add team/collaboration features that drive seat growth

4 hrs-1 day — target for next level

Users are dropping off before experiencing value.

• Simplify onboarding (fewer steps, less friction)
• Add interactive tutorials or demos
• Pre-configure defaults so users see value immediately