Molly Garris · Bazaarvoice

Turn authentic customer content into measurable revenue.

The only platform that collects, syndicates, and optimizes UGC across retailers — all in one place.

Trusted by 13,000+ global brands and retailers to power ratings, reviews, and retail syndication.

Real brands. Real retailers.
Real revenue impact.

See how leading brands increase conversion, expand retail syndication, and turn customer content into measurable revenue.

1B+

authentic reviews, photos, and videos

18B+

shopper touchpoints enabled

3.1B+

peak monthly shoppers

21M+

network of creators and influencers

When the right customer meets the right product, everyone wins.

Dole

The fresh fruit and packaged foods producer uses reviews to showcase new products, improve existing ones, and increase engagement with recipes on its website.

2.3K

With an average rating of 4.7 stars.

We are very pleased with the efficiency of using ReviewSource. The program was straightforward and grew our review count by the thousands.

Senior Manager of E-commerce Marketing at Dole Read the success story

Molton Brown

The Molton Brown team sees a 54% lift in revenue per visitor and a 43% lift in conversion rate when customers engage with reviews.

54%

per visitor when customers engage with reviews

Molton Brown Fragrance

“Reviews are not just feedback; they're a vital tool that brings the in-store sensory experience online, helping customers make confident purchases.”

Alice Clarke Global Digital Analyst at Molton Brown Read the success story

Gladiator

Gathering reviews from a select group of consumers helps Gladiator brand quickly drive more volume on retail partner sites.

93%

Among customers who received a sample, 93% followed through with submitting a review

It’s critical that we have reviews. In many cases, a shopper’s first experience is in reading reviews, so we needed a way to easily syndicate reviews to our partners’ sites.

Michelle Wodarczyk Brand Marketing, Gladiator Read the success story

Burt’s Bees

Burt’s Bees leverages consumer content to drive retail channel sales, gather insights, and launch new products with immediate success.

94%

Within just two weeks, 94% of those who received a sample submitted a review, resulting in more than 300 reviews

Burts-Bees - Case-Study

We have a partner in Bazaarvoice that we’ll continue to turn to as we start selling even more products our customers will love.

Taylor Steele Assistant E-commerce Manager, Burt’s Bees Read the success story

Hobbycraft

The retailer incorporated UGC into their content strategy and increased conversion, time on site, and average order value

Hobbycraft

UGC is more authentic to our customers and complements our traditional brand product imagery

Lauren Couston Digital Product Content Manager, Hobbycraft Read the success story

Land O’Lakes

The food brand uses the voice of the customer to gather insights, increase retail sales, and improve customer engagement.

30,000

Land O'Lakes has syndicated more than 30,000 reviews to retail sites in the Bazaarvoice Network

“Reviews are obviously very important in delivering a good experience for the consumer, but they are also rewarding to our broader business.”

Kirsten Salmanowicz Digital Marketing Platform Manager, Land O’Lakes Read the success story

Rebel

Discover how the sporting and leisure equipment, apparel, and footwear company upgraded its user-generated content (UGC) strategy and started seeing big results.

78%

on products with reviews than those without

In an omni-channel environment, the voice of the customer plays a significant role in shaping brand perception and influencing customers' willingness to shop, as customer feedback and reviews can have a powerful impact on their buying decisions.

Ben Anderson Head of e-commerce, Rebel. Read the success story

Reviews. Moderation. FAQs. Creator Marketing. Syndication.

Do it all. All in one place.

A complete toolbox for the entire ecommerce journey.

The Bazaarvoice platform brings all your UGC together in one place. Drive conversion and reduce operational complexity by no longer switching between tools but using Bazaarvoice's one integrated platform.

Ready to drive more revenue with customer content?

Boost visibility, strengthen shopper trust, and increase ecommerce conversion with the world’s leading user-generated content platform.

Talk to an expert

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