I’ve been on Substack for almost two and a half years and my biggest takeaway is that useful content does best. My two best performing posts (by a mile) are my 2024 “what to buy when you visit the USA” and laughably, “what to buy from M&S Food.” Both are linked below.
I’ll try and do an M&S update before the school holidays (as we love an outdoors picky bits dinner, no?) but having come back from the US - and my post being two years old - I thought I’d do a refresh. I’ve roped in some American Substack friends to share their insight into clothing brands too. I’ve done sections on:
beauty - includes make up, skin care, sun care and hair care (and debunks a lot of formula myths and pricing info)
health & pharmacy - separated this out this time as the list is extensive into; make up, skin care, hair care, sun care and body care (with some debunking-myth stuff info on it all).
clothing - my favourite bits and then this is where my pals come in, as they know some of these brands better than I.
food - I could write a book (maybe?) on my love for American supermarkets so have attempted to explain the supermarket hierarchy/regional availabilities
AOB - interiors stuff (like the best faux flowers I have ever found) and random niche stuff I’ve found in hardware stores… WD40 pen, anyone?
This is available to all for a limited time. It will undoubtedly be too long for email so you’ll need to have the Substack app/login to read the whole thing - and - paid subscribers have access to a list as a PDF which they can download from the Perks section of this post (if you’re reading this soon after posting I am just configuring out how to do this).
NB I have created an exclusive 30% off annual plans for this post, via this link.
I don’t focus that much on paid subscriber numbers but the reality is this took me a long time to put together. Enough waffle…
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