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Angus Norton

What do great products and great rides have in common? Rhythm, instinct, and knowing when to push. CEO of Bodhi Venture Labs. I work with tech founders by day—and chase truth on two wheels @kiwimoto72 by night.

angusnorton.substack.comSource feed ↗18 episodes

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AI in Product Management: The Prototype Is the Easy Part

The magic is not the model. It is what you feed it.

What AI Can't Say For You

People don’t remember what you said.

The AI Productivity Gap: Why AI-First Leaders Are Burning Out Their Teams

A working CEO on what happens when you upgrade, and your team doesn’t.

Why I joined a system of record company in the AI era

And why I think the systems of record many have always overlooked are about to become the most important platforms in technology

The CO₂ in the Room

AI-native apps don’t announce themselves. They accumulate.

The iPad Finally Became My Workhorse.

I’ve spent 30 years in tech, shaping how people work.

Inclusion Isn’t Over. History Isn’t Finished.

A president can stand at a podium and declare diversity and inclusion “over.” That does not make it so

This Is the Biggest Threat to Microsoft Office I've Ever Seen

The agent model doesn't replace Office. It makes the bundle unnecessary

The Flat Earth Party

Trump's EPA Rollback Joins a Long, Embarrassing History of Science Denial

What I’m Telling My Friends and Family About AI

This Substack is reader-supported.

AI Is Not a Threat to Product Management. It Is a Test of It.

Product Management in the AI Age

Beyond the Headlines: The America I Know

The Vast, Messy, Beautiful America That Outsiders Miss

When Technology Stopped Being Magic

Lately, as a Gen-X technologist, I have been reflecting more and more on the wonders — and challenges — of the digital age.

Why It’s Time to Retire “Tech Bro”

Why lazy labels harm everyone in tech—men, women and genders alike

Agents Require Context — Why Most AI Fails in the Enterprise Today

Why documentation, data, and clarity will determine who wins with AI agents.

The AI-Native Product Strategy: What Business and Product Leaders Need to Know

A firsthand look at how GenAI is transforming the product lifecycle—and why now is the time to rethink your team, your tools, and your playbook.

Vibe Coding Isn't a Revolution — It's a Cultural Signal

Why product leadership matters more than ever in the age of improv development

The 1% TAM Myth: Why Most Market Sizing Is Just Theater

If you've been involved with startups, venture decks, or GTM strategy sessions long enough, you've seen it: the oversized TAM slide.