How musicto Evolved – Part 3 (2025 – )
If 2016 to 2019 was a failed attempt at for-profit monetization, and 2020 to 2024 was about building community – now that we’ve transitioned to a non-profit model – how...
Andrew McCluskey
Latest posts
How musicto Evolved – Part 2 (2020 – 2024)
Out Of The Ashes…While the initial business model failed, it was clear that something had been created. By the end of 2019, musicto.com was pulling in 42,000 visits a year...
How musicto Evolved – Part 1 (2016 – 2019)
Let’s start with what we are today – a purpose driven global community that believes music can make the world better. No longer dependent on finding a monetization strategy, we are a...
Sycophancy in Leadership and Collapse: A Historical and Modern Survey
Andrew note: I’ve been looking to try out GPT’s Deep Research function - after the last week of the Trump presidency I had an idea. Here is the prompt that...
Getting a Community to Pivot
In order to course correct our community, the leadership decided on a 2 email strategy. Here are those two emails: Time for Something Bigger – Part 1For eight years, musicto...
What Are We Doing Here? Why musicto Needs a Purpose
musicto ‘s nearly ten years old. What started out as way to make money, evolved to become a way to make community. The musicto “community” now has 30 to 40...
M&Ms and Store Visits: What Van Halen Can Teach You About Running Retail Stores
There’s a true story about Van Halen that has become legendary in business circles. In their tour rider—the document that tells the venue what they need for their stage setup...
What’s one belief you changed your mind about in the past year? What sparked the change, and how has it influenced your perspective?”
That obligation is bad. Over time the core team had gotten to a point where they felt guilty if they didn't show up - and they weren't: life got busy...
A Christmas That Never Ends
The thing about guilt is, it doesn’t get quieter. You’d think it might fade, like the ink on an old case file, but no. It screams. It screams in the...
On Meme Coins & Community
Caveat: I know very little about meme coins. This is my perception based on where I’m at in my crypto journey, The Evolution of musicto Community When musicto started, the...
musicto: A Place for Playlists on Warpcast
Vision for the ChannelThe vision for the musicto channel is a curated space where people on Warpcast discover and share music through the context of playlists. Starting with traditional artists,...
Creative Collaboration & the musicto Community
I get asked a lot about why musicto seems to be working, it always comes back to the idea of creative collaboration. I wanted to write something that explains what...
How to Connect to People
Saw a post on Warpcast that was making the case for “Connection” as being enough of a driver for the growth of channels - I couldn’t find theimages so went to...
Thinking White Paper
I’m grappling with the white paper for the musicto Foundation - I have all these ideas circling around my head - I know that ultimately there is a document (a...
I’m uninformed, not ignorant
Listening to the second half of the many such cases podcast, episode three, with Ted and Johnny, and I’m so excited to hear them talk about the opportunities here—particularly as Johnny...
many such cases episode 3:
So I’ve started the many such cases :) podcast, going back to the first episode in feb 23. As with the Coop records podcast I’m going to blog about what...
The Creator’s Journey
This is part 4 of a 4-part series on episode 11 of the Coop Records Podcast: Midnight Diner Recap with Ted. The Inevitable Future for ArtistsI was chatting with a...
The Economics of On-Chain Music
This is part 3 of a 4-part series on episode 11 of the Coop Records Podcast: Midnight Diner Recap with Ted. If we accept there's value to having music on-chain,...
Making Crypto Cool
This is part 2 of a 4-part series on episode 11 of the Coop Records Podcast: Midnight Diner Recap with Ted. Bringing Crypto Into the Real WorldWhat do you do...
The Value of On-Chain Music
Just finished episode 11 of the Coop Records Podcast: Midnight Diner Recap with Ted - definitely my favorite one yet! It actually motivated me to go mint it and well,...
musicto Foundation: Bringing People On-Chain Through Music
A New Way to Bring People On-Chain So, I’ve been listening to the GreenPill podcast with Kevin Owocki. It’s the beginning of season six, episode one. They’re talking about “grants...
I Don’t Want To Be Loud
I’m thoroughly enjoying this Coop Records’ podcast, with David Beiner from Hume & Louder. I love listening to two people passionate about the space they’re in - trading ideas and...
Amanda Fucking Palmer & The Subscription Challenge
I’m reading a cast from Sumit and my heart goes out to them. It’s the thing that sits at the back of my head as a creator when looking at...
On Celebrity Coins and Artist Tokens
Finished episode 8 of the Coop Records podcast with Mike Demaris of Rainbow and the conversation ended on a discussion around distribution / monetization - and the idea of the artist’s token. Coop...
Trading Isn’t Fun. Trading Is Scary.
Listening to episode 8 of the Coop Records podcast - I’m super grateful to the team for making it - it’s a great way into the ecosystem. Good stuff in this...