Understanding Off-Page SEO: Strategies and Best Practices for 2025 by Andrew Isidoro In the ever-evolving landscape of digital marketing, understanding off-page SEO is crucial for anyone looking to enhance their website s visibility and authority. As we move into 2025, the strategies and best practices surrounding off-page SEO continue to adapt, making it essential for digital marketers, small…
How to Add Organisation Schema to your Shopify Site by Andrew Isidoro Adding organisation schema markup to Shopify is not necessarily tricky, but it can be a bit daunting for some webmasters who are not used to JSON-LD or messing with Shopify’s liquid files. The process involves creating and adding JSON-LD code to your Shopify store s theme files. This can be a bit fiddly if you are [ ] How to Add…
Forget Demographics. Consumer Habits Rule. by Andrew Isidoro Changing consumers In an age where competitor benchmarking and industry analysis is commonplace, marketers often lose sight of what really matters. The customer. In an interview with First Round Review, Dropbox’s Head of Design, Soleio Cuervo said “Remember that you’re not competing against other services. You’re competing against…
11 Books to Boost Your Leadership and Innovation by Andrew Isidoro We live in an increasingly connected world of shifting environments, agility, and innovation. As customers, workers, and partners continue to relate to organisations in new ways, it becomes especially important to react to this age of increased connectivity by understanding how people interact and adopt a specific focus to keep up…
Networking as an Introvert needn’t be scary by Andrew Isidoro These days, what matters is not who you know – but who knows you. That’s why networking has become such a talking point within small business circles. Whichever point you are in your career, whether you are a business owner starting a new venture or a professional looking to expand your circle of peers, networking plays a crucial [ ]…
Time saving hacks from SEOs by Andrew Isidoro The life of a digital marketer is one of constant multi-tasking. One second you are brainstorming ideas for interesting content, and the other you are auditing a website for technical SEO issues. The name of the game is productivity; and the way to achieve this is through better organising your time to waste less on [ ] Time saving hacks from SEOs by…
The Future Isn t Private: A Future without Secrets by Andrew Isidoro As stories of NSA spying and the threat to our privacy have rippled through the press again in the past week or so due to Julian Assange and Edward Snowden’s appearance at the Moment of Truth rally in Auckland. They have done much to raise the profile of government intrusion into our personal lives but as more [ ] The Future Isn…
Content Marketing and The Modern Consumer by Andrew Isidoro There is a host of content marketing articles on the web, from content creation and optimisation to more strategic pieces around the finer points of the craft. The more and more of these I come across the more I keep coming to the same conclusion. Why is no-one talking about the customer? The customer (or consumer, user [ ] Content…
Is the Knowledge Graph Ethical? by Andrew Isidoro “A system of morality which is based on relative emotional values is a mere illusion, a thoroughly vulgar conception which has nothing sound in it and nothing true” Socrates Socrates poised that an ethical argument based on emotion was not one worth discussing, yet as SEO consultants, we have been guilty of this in [ ] Is the Knowledge Graph…
Problems with Breaking News with the Knowledge Graph by Andrew Isidoro The world awoke on Tuesday to a new Microsoft CEO. Satya Nadella, the former Head of Cloud Computing, had been promoted in a pretty uneventful affair replacing the incumbent CEO Steve Ballmer. The media picked the news up exceptionally quickly and the story spread around the web like a wildfire with news outlets, bloggers and…
Orwell was an Optimist… by Andrew Isidoro When I was in University I was pointed towards a book that might be of interest to me. The book was “1984” by George Orwell and upon reading it became a favourite of mine. For those that haven’t heard of this literary work before, the book is the story of Winston Smith and his perception [ ] Orwell was an Optimist… by Andrew Isidoro
The future of Google? by Andrew Isidoro Forget content. Data is King. Over the past few years Google have moved into many different markets, innovated in many new ways and, in terms of products, have made more adjustments than Joan Rivers’ plastic surgeon. With the torrent of projects coming out of the Googleplex all seemingly heading in different directions, it’s difficult to see [ ] The future…
Do You Notice Great Work? by Andrew Isidoro It was 7:51 a.m. on a cold Friday in January, the hustle and bustle of the morning rush hour fully underway. Over the next 43 minutes, as the violinist performed six classical pieces, not just professionally but perfectly, and over 1,000 people passed by as part of their morning commute. The talented performer earnt just [ ] Do You Notice Great Work? by…
Penguin 2.0 – Everyday It’s Shuffling! by Andrew Isidoro For the past few days I have been noticing something very strange both in my own data and within the rank tracking software that we use at Box UK. Data was fluctuating massively each time a test was run and rankings were sporadic to say the least. I had spoken to colleagues and friends within [ ] Penguin 2.0 – Everyday It’s Shuffling! by…
SEO Ethics and Our Industries Cowboys by Andrew Isidoro As an online marketer, It’s pretty important to keep up to date on twitter, check up on great industry news sources such as inbound.org and generally stay on top of some of the great articles on the numerous industry blogs regularly. Last week I came across a post on one of my regular reading haunches [ ] SEO Ethics and Our Industries Cowboys…
Blogger Outreach: A Guide to Guest Posting by Andrew Isidoro Blogger Outreach Guide Guest blogging offers a great means of building up your SEO with quality links and offers both parties a win-win situation. The blogger gets great content that can be monetised and you get those all important links for your post panda SEO campaign. What’s more, by building long-term lasting relationships through a…
An analysis of the search engine marketplace by Andrew Isidoro The search engine marketplace 2012 was a very busy year for Google with game-changing algorithm updates, growing unrest about them appearing to contradict their “Do No Evil” ethos and pressure from the marketing activity of some of the other search engines, most notably Bing. With this ongoing disruption, the question is: have these…
Google Disavow Tool – Has Negative SEO got a new weapon? by Andrew Isidoro I haven’t written as much as I would have liked lately but a thought that has festered has drawn me back to the drawing/writing board, and that is Google’s latest addition to the Webmaster Toolset – the Disavow Links Tool. Twitter has been awash with new blog posts about the new Google Disavow Tool ranging from [ ] Google…