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Andrew Askins

Indie startups and the shit I learn in therapy

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Latest posts

2025 year-in-review

I wrote in my 2024 year-in-review that it was the happiest year of my life. I wish I could say the same thing again, but 2025 was rockier and full of big transitions. Here are the big events of 2025: Launched a new product MetaMonster with my longtime

How to get fired

“There’s no easy way to say this, so I’m just going to get into it.” Ah, shit. As soon as I heard those words, I knew what was coming next. I was being fired.

5 days in the Olympic peninsula

Go to the Olympic peninsula! Do it. What are you waiting for? Book your tickets now. I spent 4 nights and 5 days solo, car camping and hiking in the Olympic peninsula in September and had the most incredible time. I went to visit my friends who moved to the

This time feels different: my updated idea validation process

This time feels different… The first product I ever launched was called Ink - a contract generator and eSignature tool targeted at freelancers. The whole thing actually started with the idea to build a Dribbble competitor, until a mentor convinced me I needed to actually talk to potential users first.

2024 year-in-review

It would be easy to look at this year by conventional metrics and see it as a failure. I made less money than I have in 5 years. I didn’t get a single paying customer for either of the products I worked on. I have fewer newsletter subscribers

When to quit on a product idea

What do you do if you aren't getting obvious signals to quit on your idea, but all the feedback is lukewarm?

Everything I learned building a million dollar agency

Everything I learned about growing an agency business to over $1M in annual revenue over 8 years, and how I would do it faster next time.

Validating my indie SaaS (enough to invest in an MVP)

In this post I break down how I validated the original idea for ChartJuice to the point I was confident investing 3 months building an MVP. I talk about picking the idea, conducting a landing page test and user interviews, and then weighing the pros and cons. Plus what's next.

76-mile thru-hike of the Foothills Trail (with packing list and meal plan)

Trip report from my 76-mile thru-hike with my dad of the Foothills Trail in South Carolina with packing list and meal plan.

Market size heuristics for indie SaaS founders

How to think about market size as a bootstrapped founder and developing some quick heuristics founders can you to evaluate markets based on their goals.

My walk across Spain on the Camino Frances

A recap of my experience walking across Spain on the Camino de Santiago

2023 year in review (plus free Notion template)

I love annual reviews. Weird, but true. I love reading other people’s year-in-review posts and taking the time to do my reflection each year. Here is my 2023 annual review.

Packing list and itinerary for the Camino de Santiago

In this post I go over why I'm hiking the Camino de Santiago (more specifically the Camino Frances Route) as well as my Camino de Santiago packing list, itinerary, and more.

2022 Year-in-review

A bit of meta context, even though I'm publishing this with a January 2023 date, I'm writing it in August of 2023. I was pretty sloppy this year about getting a proper review put together. But progress over perfection, right? Plus, gotta keep the streak alive.

Selling Krit to GreyNoise Intelligence

In June we signed the paperwork to join GreyNoise Intelligence. Everyone on the team received an offer to join GreyNoise, with all but one deciding to join their team. We’re incredibly excited to be a part of their incredible team and to continue the work we’ve done together!