Two linguistic errors arising from technological ignorance have become commonplace:
- the mispronunciation of GIF, despite the term’s intended homage to a homonymous peanut butter
- the indiscriminate misreference to any moving picture as a GIF despite its likely encoding otherwise
In concession to the natural drift of language, I propose a bifurcation of terms such that these apparent errors resolve each other:
- GIF /dʒɪf/ (uppercase acronym pronounced like gist) strictly refers to Graphics Interchange Format, the obsolete image encoding scheme
- gif /ɡɪf/ (lowercase word pronounced like gift) denotes any moving picture
The pedants can keep their GIFs, and the kids can keep their gifs.

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