Tiny Digital World Builder Sovereign Creator
Apparently on Oct 28, 2025 at 11:40am, I ordered a book … from Japan. I don t remember the moment. Truth be told, I had completely forgotten about placing the order. Until, on May 1 … over six months later, I received an email: Dear AndréIt s CRAZY but I have received your book back in Japan ... Read more Read more at André Chaperon
Doing boring things without getting bored is a competitive advantage. Shane Parrish I live in Bath. It s an old Georgian and Victorian city, and many of our pubs and restaurants have basements. When you go down there usually to have a wee, as you do the century-old infrastructure is right there in ... Read more Read more at André Chaperon
Building a TDW-inspired environment can feel like an overwhelming affair. I can say this because I ve seen it happen. And because I experience the same thing myself. In fact, I sometimes think which may sound strange coming from someone whose business model includes teaching this stuff that knowing too much can become a ... Read more Read more at André Chaperon
I got my digital crayons out for this issue to help visualize the pattern beneath something I ve been circling for a while now. This essay will give this image language, nuance, and higher resolution. Enjoy! As I said, there s a distinction I ve been circling for a while now. One of those quiet distinctions that, once ... Read more Read more at André Chaperon
In Part 1, I said I d received two emails on the same day asking versions of the same underlying question. This is that question. Or rather, this is my slightly edited, combined reply. Because while the wording was different, the tension underneath was the same. Pranav asked it one way: What about awareness?What about getting ... Read more Read more at André Chaperon
Most people get this backwards. They focus on how to get more people before they ve built something worth finding. That mistake is easy to miss because the questions sound reasonable: I received two emails on the same day asking versions of exactly this. Different people. Different situations. Same underlying tension. They were treating these as ... Read more Read more at André Chaperon
4 min read The modern makers machine does not want you to create heavy things. It runs on the internet – powered by social media, fueled by mass appeal, and addicted to speed. It thrives on spikes, scrolls, and screenshots. It resists weight and avoids friction. It does not care for patience, deliberation, or anything ... Read more Read more at André Chaperon
Frank Chimero asks the right question: Where do I stand in relation to the machine above it, beside it, under it? Each position carries a different power dynamic. To be above is to steer, beside is to collaborate, below is to serve. I stand beside it. I think with AI. Not everyone does. Oliver ... Read more Read more at André Chaperon
The concept of Time Under Tension comes from strength training. It refers to how long a muscle is placed under strain in order to stimulate growth (hypertrophy). Not how heavy the weight is. Not how many repetitions you perform. But how long the effort is sustained. Time creates resistance. Resistance creates change. Cal Newport and ... Read more Read more at André Chaperon
Since writing the previous newsletter, The Human Moat, I read two essays by the impressively talented journalist, podcaster, author, and staff writer at The Atlantic, Derek Thompson, which inspired me to write this follow-up email. This is, partly, about why Tiny still wins. I have deep intuitions about the rapid decline of attention, and worse, ... Read more Read more at André Chaperon