All about Digital Marketing and Digital Marketing Analytics. The Driver is Jorge Cunha see more in https://linkedin.com/in/jorgecunha
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💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode. Discover why human insight remains vital as AI takes over operational tasks, and how brands can leverage behavioural science principles to build deeper, long-term relationships. Si and Jorge Cunha break down concrete tactics, from reducing…
💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode. In this episode of Podcast Analytics Friday, Jorge Cunha speaks with Jeff Sauer, co-founder and CEO of Measure U, about how AI is changing measurement, analytics, and marketing. Jeff argues that AI can make experienced professionals more…
💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode. This episode explores why human-centred innovation is essential amid the rush to adopt AI, showing how businesses can leverage technology without sacrificing authenticity, trust, or long-term growth. Piper Martz shares practical insights on…
💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode. In this episode, Corey explains how marketers can measure brand creativity and link it directly to financial results. For marketers, proving the value of a creative campaign can be difficult. This episode offers a clear guide on how to move…
💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode. Turn AI into a strategic partner, not a costly experiment. In this episode of Analytics Friday, we sit down with Marco Giordano, a data expert who blends traditional web analytics with cutting-edge language models. Marco explains why so…
In this episode, Jorge Cunha hosts Steen Rasmussen, a renowned analytics leader. They discuss the evolving landscape of analytics, emphasising the importance of aligning data with business objectives rather than focusing solely on technical metrics such as click-through rates. Steen highlights the challenges organisations face with data quality and the need for a cultural shift to integrate…
In this episode, Lena, a seasoned data analytics expert, discusses the transformative impact of AI on analytics, emphasising the need for human judgment to interpret insights and make strategic decisions. While AI democratizes data analysis, it cannot replace the expertise and context that humans provide. The conversation highlights the importance of balancing automation with human input to avoid…
Join Terry Seitz, a marketing veteran, as he reveals how AI is reshaping marketing and business valuation. Discover how modern attribution models measure true campaign impact beyond vanity metrics. Learn why strong brands thrive in crises and how AI-driven insights personalise experiences efficiently. Key Insights: - AI's Role: Not just automation, it's redefining strategy. - Measurement…
Unlock the key to effective marketing planning with PR SMITH (Paul Smith), the creator of the SOSTAC® framework. If you find complicated, overwhelming strategies frustrating and ineffective, this episode offers a straightforward, proven model that has revolutionised marketing approaches for thousands, no jargon, just results. Learn how a Dublin-based marketing expert developed a system that blends…
Discover how AI is transforming marketing, branding, and personal growth from industry expert Mark Schaefer. This episode dives into practical strategies for leveraging AI responsibly and authentically in your business and personal brand. In this episode: The dual nature of AI: challenges and opportunities in marketing Practical uses of AI for research, content creation, and organising ideas…
