Stop waiting for clients. They're already here.

I’ve had many clients over the years who are a bit camera-shy. It might seem crazy now, but I feared the camera so much earlier in my life. I would never have guessed I’d carve out the career I have today.

Camera shyness stems from many places, but the biggest one that tends to hold back progress is the mirror moment. Looking at yourself in a video frame and deciding whether you like it enough to let the entire world watch it. That’s daunting.

This is exactly why it doesn’t happen. You’re not hiding from the world, though. You’re hiding from yourself.

What if you looked at the task completely differently? What would change if the person on the other side of your camera was already your client?

What if you were talking to someone who already trusts you? Someone who follows your social media updates because she really needs what you have to say?

I don’t have 106,000 clients. But I do have 106,000 followers on Instagram. When I open the camera to share something interesting or give a motivational pep talk, I talk to them as if they’re already my clients. They’re in my world and I treat them like I would my best clients. Because in some real way, they already are. They said yes. They followed. They’re here. They’re just going at their chosen pace.

When you assume that everyone is already your client, that you’re incredible at what you do, and that you need to show up for them accordingly, you show up differently. The tone shifts from “I’m not sure I like this” to “I don’t know who needs to hear this, but here it comes!” Warmer. Less performative. You stop trying to prove yourself, and you start doing what you actually know how to do. Take care of someone.

You know how to take care of someone. You do it all the time. Try doing it into the camera and see what happens. Assume everyone who follows you is already your client. Now, what do they need to hear from you today?

Welcome to The ROLE Model

My framework for building a personal brand that creates opportunities, income, and influence. It guides you to Reveal Your Focus, Optimize Your Energy, Lead the Movement, and Elevate Your Impact.

R — Reveal Your Focus

Question of the Week: If you had 100 clients tomorrow, how would you show up today?

O — Optimize Your Energy

There’s nothing quite like the serenity of your car. Anytime I have an appointment, I try to be early. I just want to sit. I want to have a quiet moment with me, myself, and I.

Nobody knows what I’m doing in there. Sometimes my eyes are closed, and I imagine people wondering if I’m sleeping. I don’t care. I’m just letting the last thing settle before I walk into the next thing.

Try it anytime you’re about to switch modes. Between the meeting and the pickup. Stop yourself from thinking about what’s undone at your last stop and what’s about to happen at the next. Just take two minutes of nothing.

You’re more present for what’s next when you feel like you’ve had the space to just be.

Join The ROLE Model Community

L — Lead The Movement

Tomorrow won’t be better if yesterday didn’t happen. Today is all you have. No matter what you’re worried about — whether the setting isn’t right or your hair’s out of place — do the hard thing and post content that shines a light on why you do this.

The perfect way is to post today. Get it done.

E — Elevate Your Impact

You don’t need to perfect an offer when no one’s heard of you. You don’t need to make your framework prettier if no one’s asking for it. Your workshop deck is fine; the extra slides you’re adding only make it heavier, not better.

It’s your move. You know it, so you delay. Be bold and remove all the details you think are necessary. Have a real conversation with someone who will tell you the only things that truly matter.

Just agree to make it incredible and improve it later.

Go after the life you want!
Amy

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