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Clever podcast's newsletter · Nov 4, 2025

Clever Ep. 230: SVA’s Molly Heintz on Why Design Writing Matters

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Amy Devers · Clever podcast's newsletter

Molly Heintz grew up fascinated with Greek mythology, and eventually, fashion – drawn to enthralling storytelling and visual aesthetics. She carried this interest in Greek mythology over to studying archeology but when she became burned out in academia, she transitioned to work as a fashion editor, setting her on an entirely new careerpath. From there, she worked in marketing and communications, eventually co-founding Superscript and teaching at SVA, chairing the Masters of Arts in Design Research, Writing & Criticism program. Together with Steven Heller, she’s co-edited The Education of a Design Writer to showcase exemplary design writing and share practical advice for writers. Molly makes a compelling case for why design writing is essential for the design process, and for understanding the world around us.

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Head to cleverpodcast.com for a transcript (with links!) of this episode, images, resources, and over 200+ more episodes! 

What’s the best advice that you’ve ever gotten?

If you’re feeling blue, go outside.

Molly Heintz’s intro for The Education of a Design Writer

What’s your current favorite tool or material to work with?

Having plants in my work and living spaces in the city is critical.

Superscript ADBC (Book Club) on the High Line

What book(s) is on your nightstand?

The Parted Earth by Anjali Anjeti
Nightshining and The Eighth Moon by Jennifer Kabat
Forest Bathing by Dr. Qing Li

Spectable Phaidon 2006

Favorite restaurant in your city?

Birds of a Feather in Williamsburg, for the soup dumplings and atmosphere.

Steve Heller giving SVA 2025 Commencement Speech

Who do you look up to and why?

I look up to my book co-editor Steven Heller. Steve has paved the way for writing about design and always makes that writing engaging and accessible. He has authored or co-authored well over 100 books and has written his Monday through Friday “Daily Heller” blog posts (now on printmag.com) for years. He is so knowledgeable and accomplished yet remains curious, humble, and approachable to students. Steve has been open about his Parkinson’s diagnosis, and, despite the challenges this has introduced into his life, he is one of the hardest-working, positive, and generous people I know. He is an inspiration, and I am lucky to count him as a mentor, colleague, and friend.

W Magazine, 1988

What are the last five songs you listened to?

No Broke Boys, Disco Lines & Tinashe
Pick Up Sticks, The Dave Brubeck Quartet
La Vie en Rose, Louis Armstrong
Night Train, Oscar Peterson Trio
Lips, Boys Holding Hands

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