The Product Context You Already Built Isn't Driving Growth Yet - Follow Up Story

What happened after writing a recent Product Management IRL article? These insights are for paid subscribers to Product Management IRL.

This week’s backstory is using AI to generate marketing material:

Marketing needed a product abstract and updated external FAQs urgently for an upcoming trade show. This request came on top of end-of-quarter sales support questions and work on a new product concept.

Could AI help with the product abstract and FAQ?

I gathered my sales overview, my internal FAQ and an example product abstract. I asked AI to generate the product abstract. The AI-generated abstract required some minor adjustments to complete it.

Amazing.

Next, see what AI writes for the FAQ questions. The answers were pretty accurate. Just needed a few tweaks to finalize.

Both of these jobs would have taken 2-3 hours without AI. This time I was done in 30 minutes.

I was energized by the time savings when I wrote the article. Here is the process I used:

It was too early to know if my shortcut with context and AI helped marketing.