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Amtower Off-Center

Hosted by nationally-known speaker and consultant Mark Amtower, Amtower Off-Center highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Every week experts join Mark for a lively discussion of current issues facing the government contractor community.

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Learning how to sell to the federal government

This week on Amtower Off Center , host Mark Amtower is joined by Neil McDonnell, founder and president of the GovCon Chamber of Commerce , a small contractor SME and advisor. Topics addressed include: Why subcontracting should precede prime contracting for small contractors until they reach a certain income level The value of strategic relationships in GovCon Why Neil only works Fed, not SLED, and…

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The top 100 contractors in 2026

This week on Amtower Off Center , host Mark Amtower is joined by Ross Wilkers, senior staff Reporter for Washington Technology . They discuss the recently released WT Top 100 contractors . Topics include: 11 new companies made the list for 2026 Many were heavily focused on defense and law enforcement The outlier was first timer Lancer Information Solutions, an SDVOSB focused 100% on civilian…

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The current market climate for contractors

This week on Amtower Off Center , host Mark Amtower is joined by Shauna Weatherly, president of FedSubK and a former federal acquisition professional. Topics discussed include: The current market climate, especially issues impacting small contractors The problems facing companies with various set-aside status Focusing on emphasizing your core capabilities, not yout set-aside status Compliance…

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An analysis of Deltek's 17th annual Clarity study

This week on Amtower Off Center , host Mark Amtower interviews Kevin Plexico, executive vice president of Deltek . The interview focuses on Deltek's 17th annual Clarity study which covers a multitude of issues in the government contracting arena. Issues discussed include: The impact of AI across the GovCon community and the investments contractors are making in AI The overall impact of DOGE,…

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Changes in the government procurement arena

This week on Amtower Off Center , host Mark Amtower interviews Katie Helwig, self-proclaimed OASIS+ nerd and founder/president of Mild Red LLC . The discussion focuses on the multiple changes on the proposal and bidding side of the market. Topics include LPTA and HTRO methods of procurement, where each fits and why/when you need one of the other Understanding that you need to influence before the…

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The small business environment in GovCon

For the first show of year 19 for Amtower Off Center , host Mark Amtower is joined by Shauna Weatherly of FedSubK for a candid discussion about the small business environment in GovCon. Topics include: 8(a) audits and the materials required by SBA, which resulted in the initial suspension of 1,000 companies Reduction of the percentage for set-asides, especially SD Bs Some tactics for small…

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The annual Hinge High Growth Study

This week on Amtower Off Center , host Mark Amtower is joined by Karl Feldman, managing partner of Hinge Marketing , to discuss the findings of the annual Hinge High Growth Study . Topics discussed include tactics used by high growth companies such as: Research to determine best marketing & BD tools and tactics Conferences and other live networking venues The role of social networking and LinkedIn…

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Like: The button that changed the world

Martin Reeves of the BCG Henderson Institute returns to Amtower Off Center to discuss his latest book. " Like: The Button That Changed the World ". Topics include: The evolution of the Like button What the creation and adoption of the button reveals about technical innovation Why the button is addictive The rise of the "Like" economy How Like transformed advertising and marketing Like-facilitated…

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The Strategic Enemy

Laura Ries, chairwoman of Reis Consulting and author of multiple business strategy books, joins host Mark Amtower on this week's Amtower Off Center to discuss her latest book: The Strategic Enemy . Topics include: Building your brand with an "enemy" in mind Branding mistakes entrepreneurs make The power of saying NO to maintain focus Why brand extension does not work Creating a category where you…

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Branding & thought leadership

This week on Amtower Off Center , host Mark Amtower is joined by Evan Weisel, principal and co-founder of W2 Communications for a discussion on thought leadership in GovCon. Topics discussed include: What constitutes thought leadership for our market Thought leadership examples including white papers, case studies, data-based research and more How to consistently leverage thought leadership…

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