The Anticipation Plot
I started up in 2009, and I exited my company in 2020. In a 6 part series called "The Anticipation Plot," I recollect stories and reflect upon my journey.
Amrut’s Journal
Hi, I'm Amrutash. I write on a range of things: startups, storytelling, marketing, parenting, etc.
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Dormant Last read · last published · next check
Read 5 days ago and current, but nothing has been published for 5 years.
Latest episodes
The Anticipation Plot - Chapter 6: The Second Big Why
I started up in 2009, and I exited my company in 2020. In a 6 part series I recollect stories and reflect upon my journey. This is the sixth (and final) chapter - The Second Big Why.
The Anticipation Plot - Chapter 5: The Transformation Plot
I started up in 2009, and I exited my company in 2020. In a 6 part series I recollect stories and reflect upon my journey. This is the fifth chapter - The Transformation Plot.
The Anticipation Plot - Chapter 4: Conflict Resolution
I started up in 2009, and I exited my company in 2020. In a 6 part series I recollect stories and reflect upon my journey. This is the fourth chapter - Conflict Resolution.
The Anticipation Plot - Chapter 3: The Person I am Not
I started up in 2009, and I exited my company in 2020. In a 6 part series I recollect stories and reflect upon my journey. This is the third chapter - The Person I am Not.
The Anticipation Plot - Chapter 2: Timing is Everything
I started up in 2009, and I exited my company in 2020. In this 6 part series, I recollect stories and reflect upon the last 12 years. This is the second chapter - Timing is Everything.
The Anticipation Plot - Chapter 1: The First Big Why
I started up in 2009, and I exited my company in 2020. In a 6 part series I recollect stories and reflect upon my journey. This is the first chapter - The First Big Why.
You Won't Believe What Our Well Funded Competitors Think of Us...
What does one do when a company 70 times your size starts advertising for your brand name on Google Search?
On Coding for Kids
How to make your child a great coder - a basic primer. It doesn't involve WhiteHatJr, unfortunately.
The Library That Just Doesn't Die
Maybe because of the way it is named, and because love eats logic for breakfast