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The major email providers have all put out a blog post on this, so I’m aggregating them here. This is aggregated across every Industry and type. The variance between industries is quite high, anywhere from 0.07% to 0.46%. Blog Post Unsubscribe Rate CampaignMonitor 0.17% Hubspot 0.24% Mailchimp 0.26% Benchmark 0.19% The general recommendation is to keep unsubscribe rates below 0.5%. You should dig…
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