Welcome to today’s exciting post. In my last article, I launched a new product: Warmline.
I didn’t get to share more about it, so this article introduces Warmline: Where robots don’t eat your words.
As a freelancer and freelance data scientist, I’ve written so many cold emails and proposals on Upwork, LinkedIn, and other platforms where I had to apply for something. I used to be that person on LinkedIn who messaged my connections asking for a job, contract, or an opportunity.
Then I started seeing posts on LinkedIn (and also on Substack) from people insulting and complaining about job seekers and freelancers who message them for an opportunity without asking how they are or how life is going. It was painful to read and indicative of how people can be when they lack empathy.
Fast forward to 2025, I stopped reaching out and applying for anything. More out of focusing on other things than just giving up. I took content creation more seriously, running more - completed a half marathon, building Excel templates, writing, reading and just chilling.
It felt more human than the hamster wheel I was trying to race against. And not long after, a few opportunities came that I didn’t even apply for. All I did was talk.
That talking gave me the Warmline idea.
What if some of my cold emails and outreach were not hitting from the first line? What if people didn’t like what they read? In an ideal world, you should be given a chance to express your intent beyond the first sentence or line. Of course, I can’t make everyone like something or like me (and I wonder why you wouldn’t), but what if I could make a difference in how my messages came across?
While I contemplated this, I realized that due to overthinking what to say/send to a potential employer or client, I relied on tools that could replicate what I wanted to say. At first, it was great: fast and easy, but after a while I was beginning to sound like a template, one they probably had in their folder or had read so many times.
So I started writing out what I would want to read from another freelancer, salesperson, founder, creator, writer, agency – and just like that, Warmline was conceived.
3 months later, I am happy to share what I am a bit proud of building. My first shipped product – since I am fashionably late to this party. If you know what I mean.
The concept of Warmline is to give you something to work with so you don’t overthink and agonize over what to send. But you still have to do some work. You have to know a specific detail about the person, business, or company and why you’re reaching out. The reason you’re reaching out is optional, but it helps.
You just can’t be generic - that’s what makes some outreaches get ignored - and that’s the difference with Warmline.
You take that detail, put it into Warmline, and watch it do its magic.
It won’t always be satisfactory and I am more than okay to say that. There are Warmline(s) that will not be what you would want to say, but it will echo your thought or intent.
I spent some money to make sure I tested and got what I wanted. But I am just one person and we all like different things, tones, and voices.
initially, I was annoyed at the output I was getting, but good things take time, so I drew what I could and reworded anything that didn’t sit/read right. Which is why there are options for Warm, Direct, Technical, and Executive. You can try this out as many times as you want. I did; I tested my own tool against what I like, what I like to read, and what I’d eventually send to anybody.
I also had a few other people test it. And more than half of them were impressed with it, and with me (see why I said I don’t know why anyone wouldn’t like me?). And now, it’s your turn to use it.
With Warmline, you’re not agonizing over what to send. But it also doesn’t overcompensate for what you want to send. The task is simple: I want open lines and outreach that’s not too cold – Warmline. You can try it with any company you are applying to and tweak what you’re not okay with.
Using AI to build anything isn’t an easier thing. I got help from Claude and Codex, especially with the code (I’m not a software engineer or web developer), but I worked 6-8 weeks to make sure Claude and Codex did good work, and took breaks to think and visualize things better and make hot things become cool.
They (claude and codex) extended the time I thought I could work with, and also made some things faster, e.g., rate limits per person and per day, API calls, token costs, and most especially not spiraling out of control. It shaved off some time.
I could go and on about what worked and what didn’t but the most important thing about sharing this part is I had a design, sketch, and outcome of exactly what I wanted. I had all the raw materials - sand, water, gravel, etc.; they mixed it and made bricks, and I supervised this mixing and the bricks.
Since its launch, I’ve had time to look back at the cost and resources, something I didn’t do while I was building, and anyone building a tool or Saas should think about it. Due to that, the first 15 Warmline(s) you get are on me. *Round of applause*. And after that, if you still want to keep trying it out, the paid version will be available soon.
I always emphasize the need for a portfolio, apart from having a technical proof of your work, it gives you something to work with. Warmline is an example of that. I have a semi-technical analytics portfolio, but I delayed launching it for the longest time. Build and launch it now.
Let me know what you think, either here or on Warmline. Side note: your comments may get displayed if you post them on the site.
And on that note: Ladies and gentlemen, Warmline…
See you later, amigas. Hasta luego.
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Enjoyed this? I’m building some data tools using an AI-orchestrated workflow.
Stay tuned for the drafts, failures, design choices, and finished product.
ICYMI:
Setting up shop for data science in 2026
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Data Scientist⬩ Spreadsheet advocate ⬩ Freelancer ⬩
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