What works in generative AI when it comes to SEO and PPC?
I recently had the privilege to deliver a full-day workshop on SEO and PPC and applications of generative AI in it, everything from analyzing Google Search Console data to drafting Google Ads at scale.
From this full-day workshop, I’ve turned it into an easy-to-read book that walks through the five levels of generative AI with specific SEO and PPC use cases as well as an introduction to GEO.
Here’s the chapter list:
Chapter 1: Introduction & Logistics
A Word From Our Sponsor
Chapter 2: AI Foundations
Chapter 3: Five Levels of AI Enablement
Chapter 4: Prompt Engineering (Level 1)
Chapter 5: Seven Major Use Case Categories for SEO and PPC
Chapter 6: Generative Engine Optimization (GEO)
Chapter 7: Advanced Agentic AI (Level 3+)
Appendix A: Prompt Library
Even better, you’ll get a copy of the two dozen prompts from the workshop so that you can try them yourself with your own data for each of the use cases and immediately benefit from battle-tested prompts.
The book is available in PDF and EPUB formats, as well as an audio MP3 read by Google Gemini if you prefer to listen rather than read. You’ll get all three formats. (the MP3 is shockingly good, by the way)
Purchase your copy here for $19.99!
I hope you enjoy the book, should you choose to purchase it, and as always, thank you for your support.
See you on Sunday for the regular newsletter,
Chris
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