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The Museum of Small and Important Things · May 12, 2026

Is it creative block or are you just overthinking?

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Allie Sullberg · The Museum of Small and Important Things

“Most people spend so long deciding and they never start. I start. And I figure it out on the way.” - Shuaitong Zong

People talk about creative block, but they don’t talk about this other kind of block where you have a lot of creative ideas and can’t figure out how to actually make any of them happen. In this video, artist Shuaitong Zong talks about how she uses underthinking as a tool to put her ideas into motion. She says that “underthinking isn’t chaos, it’s just removing everything that stands in between the idea and the work.” I think that this is an essential skill to have as an artist.

I’ve been in a rut lately, overthinking a lot of my ideas into a grave. I’ll have an idea, and then I’ll spiral into all of the potential positive and negative outcomes. I’ll overwhelm myself getting ten steps ahead of things.

These kinds of thoughts include: how much money will it make, that’s not enough money, and how would I promote it, I don’t want to promote it, what if …

Read the original on alliesullberg.substack.com

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