Marketing with Social Media is a topic that has been ranking on Google Trends during the last few months, so as you might have a pause over Easter, now’s a good time to check-in with your social media channels.
A top tip of mine for marketing on social media is to set yourself up on every channel so that you’re not missing out. You don’t want to lose a joint promotion because you don’t have an account on any one channel. For more on each channel, check out my Social Media 101 lowdown blog.
Marketing on social media can be time-consuming, but there are websites out there that allow you to schedule lots of social posts across your channels at the same time. Buffer is my tool of choice at the moment, because it allows me to have 10 free posts across three different social platforms.
If you have some budget, upgrade your Buffer package or use another industry-standard platform such as Hootsuite. The great thing about these platforms is that you can easily see your social media marketing schedule laid out in a calendar, and you can duplicate posts to re-schedule them at a later date later as well and repeat the content with little effort.
Before deciding what to post on social media, consider your target audience. Post articles related to your channel which you think that audience would like. If your account is more of a personal account, you can post things that are more personal to you, because insights into you and your life are also of interest to an audience.
For a real-world case study, read this blog from Rachel Beth Jewellery, who details how she markets with social media to people interested in her gorgeous handmade items.
When people interact with your social media content organically, you have a pretty good idea that they like what you see, and the connections that you get are likely to be authentic. However paying to market your product or business via social media can mean that your product or business could be seen by many more people and really help your reach.
In this blog post from Annie Everill, Digital Marketing Executive of Imaginaire, she beautifully details the two different types of social media and helps you to understand which option is right for you at any given point.
I am an expert marketer, but going viral is very difficult to achieve, and it hasn’t happened for me yet. To increase your chances, try different types of social media content whilst assessing the analytics to hone in on what works for you, and trying to replicate that. Also, post regularly to increase your chances of visibility and try to join in with (sensible) social trends as well.
You might also be lucky. Short, mundane content seems to work well, some of my most popular TikToks are a cat playing with a car ariel (just because it happened, and was cute) and a robot dancing next to my book How to Leave a Group Chat, a video about “How to edit your book”, which contained a narrative, also did well.
How do you or your business do marketing with social media? Do you have any more tips to share or an interesting case study? To feature on All About Digital Marketing, please check out the guidelines blog and get in touch. And don’t forget to subscribe.
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