You may be wondering… how do I start my own online business? Can I really quit my 9-5 job and travel the world? How do I successfully create my brand identity and website layout? How do I convert my website visitors into paying clients? How can I get my traffic to my website? How do I stand out in a saturated market? How do I brand myself on social media? Okay… enough with the business talk. Life is about more than work people! Welcome to the Align & Amplify Podcast where your host Kristin…
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In this episode, I'm taking you behind the scenes of one of the biggest projects we've ever worked on inside In Flow Design Co. What started as "let's add a few matching Canva templates" quickly turned into a massive shop relaunch featuring over 170 new designs across our website template collections. I'm sharing the real story behind this launch, including why we decided to build full Canva…
What if half the people landing on your website are quietly leaving… without ever inquiring? That's not a dramatic take. It's reality. For most travel advisors, around 50% of website traffic is coming from mobile. And yet, mobile is often the most overlooked part of the design process. In this episode, I'm breaking down what actually makes or breaks your mobile experience and how small design…
The past year pulled me back into the day-to-day of my business in a way I hadn't experienced in a long time—and it changed everything. After maternity leave, a team shift, and stepping back into project management, I got a clear, unfiltered look at what was actually happening behind the scenes. What was working, what wasn't, and where things were more complicated than they needed to be. In this…
If your travel advisor website isn't bringing in consistent inquiries, there are usually two reasons: Not enough people are finding you. Or the people who are visiting… aren't converting. In this episode, I'm breaking down why most travel advisor websites struggle to generate inquiries—and the specific shifts that change that. Because a website doesn't create demand just by existing. And traffic…
Some years expand you. Others strip you down and rebuild you. In this episode, I'm reflecting on a year that held both — the highest highs and some of the most challenging seasons I've navigated as a founder and a mom. From welcoming our second son, Max, and witnessing the growing bond between my boys, to returning to Australia for the first time in years and reconnecting with a part of myself I…
Feel like you need to be on every platform just to stay relevant? Let's drop that pressure. In this episode, I'm breaking down how to choose the best social media platform for your business based on your goals, your industry, and—let's be real—your capacity. I'll walk you through how I personally use Instagram and Pinterest in my design business, plus how you can strategically pick (and stick to)…
Ever find yourself wondering, "Where did all the money go?" You're not alone—and that's exactly what led me to the Profit First method. In this episode, I'm breaking down how I've implemented Profit First inside my branding and website design agency—and how it's completely changed the way I manage cash flow, pay myself, and plan ahead for things like team growth and even maternity leave. You'll…
After designing dozens and dozens of websites over the years, I made the switch from WordPress to Showit back in 2020—and I haven't looked back. In this episode, I'm breaking down the real reasons behind the switch (and no, it's not just because it's "pretty"). From ditching plugin updates to freeing up design control, I'm sharing the behind-the-scenes of how this move made life easier for both me…
Feeling like you're doing all the things in your business? You're not alone—and you're definitely not meant to wear every hat forever. In this episode, I'm walking you through the ins and outs of smart delegation—whether you're still a solopreneur or starting to grow your team. I'll share the exact roles I've hired for over the years, how I decided what to outsource (and when), and why handing…
Let's talk about that feeling when everything on your list seems important—like, "If I don't do this right now, my business might stall out." Whether you're in the middle of a big project or just trying to keep up with the day-to-day, it's easy to feel pulled in a million different directions. Between managing clients, building your brand, keeping your website updated, and nurturing your leads—it…
