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Alex Baldwin

Designer, developer, and entrepreneur sharing thoughts on product design, technology, and startup culture.

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Latest posts

Small-batch bespoke emails with Gmail and Streak

You’ve seen the same boilerplate emails come into your inbox which you immediately archive for being wrong, out-of-date, or simply forgetting the merge tag (F you people that leave $FNAME). When it came to my first time sending out a batch email, it was only to a dozen or so people about booking user research time. However, I had a major sticking point thinking I was sending out a spammy email.…

Artisanal outbound with Clearbit Connect

For press releases, advertiser requests, or similar sales campaigns you’re sending a small batch of, usually cold, emails out with a specific ask. Finding potential recipients, writing an email that’s helpful, and tracking the results doesn’t need to take all day or be painful. I’ve watched my fellow product people struggle with the pitfalls of outbound; spend all day trying to find emails, copy…

One line of CSS to add hanging quotes

The hanging-punctuation property aims at giving web web designers a finer grained control over typography on the web. The idea behind hanging punctuation is to put some punctuation characters from start (or to a lesser extend at the end) of text elements “outside” of the box in order to preserve the reading flow. blockquote p { hanging-punctuation: first; } Since it only applies to quote marks,…

Taco Week

Live every week like it’s Taco Week. Last year’s articles are now up on Medium.

Rave Robot

Full-screen gif mayhem. Worked on this one day last year with CH Albach in order to show it off for a Halloween party. Since the domain is expiring, I’d prefer it live on in the lab. It was truly ahead of it’s time, but now Cochlea and Giphy GJ have surpassed it’s meager feature list. Let me know if you have any feature requests.

Belly B-sides Mix

All the non-Korean tracks from our Seoul coffee shops Shazamming sessions.

IAM FINE Mix

While in Korea, I used Shazam to record all the songs played in coffee shops. Here’s a mix I put together of all the discovered tracks.

Product Design Sprints - QCon 2014

When I started at thoughtbot a year and a half ago, my first project was given to me within an hour of getting my laptop’s dev environment set up. We kicked off a green field project for a non-profit in the education space. They wanted to raise funds digitally for public schools. From our armchairs we talked everything out and drew up the blueprints for a sensible solution. We even clearly defined…

See, Think, Design, Produce

Jonathan Corum, New York Times See Practice until your eyes can see it See what others have done See what’s possible Look at more than you can use Think Find a clear thought and get it on paper Sketching is visual problem solving Sketches are not commitments What are you trying to do ? Set the pattern, then show the variations Ugly is fine Sketch with data Sketch in the browser Find something your…

Waking up, ready for creativity

This post is part of Startup Edition 21 . Sign up to the weekly newsletter to get the response to a single question each week from a curated gathering of bloggers in the startup community. Since January, when I joined thoughtbot as a designer, I’ve shipped a new product every 6-8 weeks. Creating new products is my job and I can’t be lollygagging around waiting for my muse. Sticking to a routine…