Sharing my entire growth plan for my new SaaS. I will be using the plan to grow Paracast, from $240 to $100k. Feel free to browse the list of my 32 marketing ideas, steal them or inspire and come up with new ones.
Do things that do not scale
1) Reach agencies and freelancers. Offer a deal: find clients for the templated video. Pay me a fixed price, and charge the clients what you want.
2) make videos for others with a watermark and send it to them (stolen from @tomorbach)
3) Reach out to clients of competitors: Typeframes and Canva.
4) Make a magnet for agencies and freelancers (e.g. https://mvpwizards.com). Add my offer there.
Make side projects
5) Make a tool for designers: an app that generates videos with moving device mockups (laptops, phones).
6) Shorts embedder: https://docs.document360.com/docs/embed-youtube-shorts…
7) Royalty/attribution-free audio tracks for ads and promo videos (generate them with AI).
Make chrome extension.
8) Allow people to generate videos from tweets with one button.
Target devs
9) Make templates for Remotion and publish to https://remotion.dev/templates
10) Make free templates for devs for use through API (e.g. new commit = new video for sharing on social media)
Turn @paracast_io into a marketplace
11) Turn devs into template makers. Allow them to code templates and earn money by selling them on my marketplace.
Become a platform
12) Allow people to clone the Paracast SaaS and get their own Canva.
Partner up with
13) @SenjaHQ - make videos from testimonials
14) @devhunt_ - make launch videos for each launch.
15) @UneedLists, @MicroLaunchHQ, fazier the same way as DevHunt.
16) Acquire these projects to get relevant traffic.
https://twitter.com/seraleev/status/1783449095073382680…
https://reddit.com/r/SideProject/comments/1d0xnkc/i_made_a_free_tool_to_enhance_your_screenshots/…
https://producthunt.com/products/animated-statistics-maker…
Or just create a new one…
17) Act as a launch booster for others. The offer: use our free watermarked video template “Launched on Product Hunt”. Have your launch post highlighted on:
our twitter (”mention @paracast_io in Twitter and we will repost your announcement”).
Product Huntsville Telegram channel.
18) Every new Paracast template is a launch.
19) Make a twitter bot that turns any launch tweet into a video. It works this way: mention my bot to get a video.
20) Pro-active promo: search for Reddit “canva alternatives” and write replies.
Brand awareness
21) Add “👽” to your nickname. Hop in the gang. Get profits.
22) Play with “i want to *”. May be "i want to cast".
23) Make a fiverr gig (”make me video like this one” - add example with watermark of the video of Paracast, set price). Check the offers to understand the market better.
24) Post in freelancers' chats: “I want a video like this (add video with watermark)”. Ask how much it will cost.
25) Launch on PH upvoters groups. Use my PH launch video template to help them.
Experimental, edgy:
26) https://reddit.com/r/SideProject/comments/1c1hqjq/my_experience_advertising_on_porn_sites/…
27) Pay people to put my sticker on their car.
Visual
28) Launch each template on Dribbble/Uplabs.
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30) Make watermarked stats videos under these tweets.
Launch guides
31) Reach out to every PH launch guide/article and ask to add an affiliate link to Paracast. Also, monitor for new articles of such types.
32) Launch on Product Hunt late. Then make a post “I launched everywhere except for PH and got X users. Then I launched on PH and got Y users”.
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