About that second book

It’s been a while. Again.

The last time I was in your inbox, I wrote something along the lines of “it’s been a while, longer than I’d hoped, because I’m so busy writing this second book” and well, surprise surprise, it’s the same deal this time around. An October deadline turned into a November deadline and now I’m staring December in the face. Quick hint to anyone who’s thinking of staring a creative endeavor: it takes twice as long as you think, and it’s twice as hard as you think.

And regarding this newsletter, if you feel like your paid subscription hasn’t been a great deal then get in touch and I’ll refund you the past couple of months. Just reply to this email (nobody else will see it) or DM me privately via the Substack app/site. I understand that a lot of the time people are paying for subscriptions to support someone whose work they appreciate rather than expecting to get a certain amount of content delivered to them, but that relationship goes both ways and I have obligations to you as well. TLDR: hit me up if you want a refund.

Back to the book: it is real, it is happening, and it’s good! Despite the stress of ever-shifting deadlines, I’m having a lot of fun writing it, and it feels great to be stepping beyond fashion and into the broader story of what’s going on in the world these days. Here’s what I wrote in my last newsletter:

Book #2 is very much a thing now. And it’s about climate change. Or, more accurately, it’s about the things standing in between us and a healthy planet. And how these obstacles are making the world suck in many other ways. While fashion is one of the world’s biggest consumer industries, it’s still just one piece of a confusing, messy, destructive puzzle. Fashion is about consumerism and identity, sure, but also manufacturing, supply chains, logistics and finance. That’s what makes the industry so interesting, but it’s just one part of a much bigger story on how the world works. Book #2 takes many of the themes from The World Is On Fire… and puts them into a much bigger, more global context.

And as I wrote last time, 2026 will be the beginning of a new chapter for me: a new book, yes, but also a podcast and a much more ambitious vision for what this space, aka Ordinary Delusions, is about. I’m excited to get it all out there.

But first, I need to finish this book. However, as I said already, I’ve been way too quiet on here, so what I’m gonna do is start posting snippets from my book. Here, an exclusive first teaser of book #2:

Okay, a screenshot isn’t much. I’ll post the full section next week. And from then, I’ll post more and more until I’ve leaked a full chapter. Hopefully that’ll bring us up to the time when I can start making things a bit more official: launching a preorder, unveiling the title and cover, and then getting moving with that podcast I keep talking about.

See you again, soon.