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Alanna’s Substack · Feb 11, 2026

Why Charlatans Thrive in Spiritual Spaces—and Why So Many Good People Fall for Them

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Alanna Zabel · Alanna’s Substack

I feel as though my personal laundry list of gripes against public figures is being taken care of by Karma herself, and I won’t lie, it’s not bad to witness.

In light of Deepak Chopra’s association with disgraced financier Jeffrey Epstein, I thought I would share a bit about the systematic exploitation of spiritual seekers by false gurus operating behind carefully manufactured public personas. From first hand experience.

I “worked” at The Chopra Center for seven years. Worked is in quotes, because they always found a way not to pay. I am going to link the audio-book reading of Chapter 4: The Charlatan in my book, Knock It Off!: Imitation Isn’t Flattering at the end of this article, to give you more insight into what that may have been like.

For many, these revelations land as shocking. For others like me—particularly those who have worked inside elite wellness and spiritual institutions—they feel disturbingly familiar.

Amongst other stories and deceptive celebrity culture tales, my book examines how charismatic spiritual leaders leverage power, image, and influence to prey on those seeking healing, meaning, and community. These patterns are neither new nor accidental. In fact, they’re as old as humanity.

When spirituality becomes a profit-driven brand and enlightenment becomes a marketed product, exploitation is no longer an accident—it’s a business model.

Charlatans succeed not because people are foolish, but because human beings are wired for meaning and connection.

When someone presents themselves as having special insight—especially in realms that are intangible, mystical, or nearly impossible to verify as true—our critical defenses naturally soften. Spirituality deals in the unseen: consciousness, awakening, karma, transcendence. There is no blood test for enlightenment. No universally agreed-upon metric for truth.

There is something about the esoteric—the unknown, that which cannot be proven—this attracts a charlatan, because when an answer is not definitive, they can avoid any standard of evidentiary truth while seducing their victims.

In that ambiguity, they become the authority. Confidence replaces competence. And charisma is mistaken for integrity. The root of the word conman stems from this very concept: confidence.

People who fall for charlatans are often not naïve—they are open-hearted, idealistic, and searching. Many are healing from trauma, loss, or disillusionment with traditional systems. They want to believe in goodness. They want guidance. They want relief. But they often want to escape or dissociate into fantastical and sensual realms, and that becomes their Achilles heel.

False gurus exploit this by:

  • Offering certainty where life feels uncertain

  • Giving definite answers to the unknown

  • Providing belonging to those who feel isolated

  • Framing obedience as devotion

  • Recasting boundaries as shameful “ego”

  • Shaming skepticism as spiritual immaturity

Over time, the seeker learns to doubt themselves and defer to the “teacher,” even when something feels off.

In my first book, As I Am: Where Spirituality Meets Reality, I identify seven core personality types, including the foods, habits, and coping mechanisms they’re naturally drawn to. One of them—the Airy Fairy—is especially relevant here.

Airy Fairy types are sensitive, imaginative, and spiritually inclined. They often gravitate toward fasting, detoxing, light foods, and practices that promise transcendence. When life feels heavy or painful, they tend to dissociate away from reality—into spirituality—rather than ground downward into the body and face their discomforts.

This isn’t a flaw. It is a natural coping mechanism. But it can also be a massive vulnerability.

Airy Fairy types often:

  • Avoid conflict or difficult situations

  • Struggle with boundaries

  • Confuse surrender with self-erasure

  • Seek meaning outside themselves

  • Idealize teachers who promise escape

In other words, they are prime targets.

Not because they’re weak—but because they’re open, idealistic, and often carrying unresolved trauma. Charlatans instinctively sense this, like a wolf senses a bunny rabbit. They know who is searching, who is ungrounded, and who is more likely to doubt themselves than question authority.

I mean, we could really add a conversation about current US politics here, but I’d prefer to disassociate from that for a moment. :)

This is often why victims of spiritual exploitation have such a difficult time standing up for themselves or trusting their own judgment—and why they so often turn the blame inward at themselves afterward. These responses aren’t flaws; they’re protective mechanisms and survival patterns mostly likely learned early in their development.

True spirituality doesn’t require dissociation from the body or the self. In fact, as I stress in my book, As I Am, the absolute highest level of spirituality is reality itself, being fully present and grounded—emotionally, physically, psychologically. Yet, this isn’t as sexy as something more fantastical, as something more fantastical, but it is precisely what protects seekers from predators disguised as teachers.

The recent attention surrounding Deepak Chopra’s documented association and email exchanges with Epstein harmonizes with Chopra’s long-standing public controversies

Over the years, Chopra has faced a well-documented history of allegations, accusations, and legal disputes, reported in public records and media coverage, including claims involving prostitution-related matters, credit card fraud, plagiarism, and sexual misconduct. While outcomes and interpretations vary, when someone accumulates a consistent trail of ethical questions over decades, proximity to known predators is not an anomaly—it’s a recognizable pattern that they likely couldn’t avoid.

Chapter 4 of Knock It Off! breaks down the specific tactics charlatans use to maintain control and avoid accountability. Similar to grooming mechanisms deployed in cults, spiritual rhetoric is often deployed to disable personal boundaries, re-framing unpaid labor as “service,” personal development, or as an opportunity for “ego death.”

Those who question or criticize are quickly dismissed as “negative,” “unconscious,” “egotistical,” or “unhealed,” effectively silencing dissent. At the same time, institutions and celebrity endorsements are used as shields, lending phony credibility and protection to abusive behavior.

I want to be clear that my book does not call for witch hunts or cynicism. It calls for discernment. Narcissism is not only an epidemic, it is also a coping mechanism to a dog-eat-dog world where image and status provides wealth and security.

True spirituality does not require followers, and true teachers don’t need disciples. The greatest act of spirituality is simply being present—in absolute, undistracted reality.

Authentic teachers, like good parents, encourage autonomy, not dependence. They welcome questions while offering guidance. They live their values in pubic and in private because they don’t need secrecy to survive or maintain their illusions.

One of the most important messages in Knock It Off! is this: being deceived is not a moral failure.

Narcissistic personalities are often highly skilled at manipulation. They study people. They mirror goodness. They exploit trust. Falling for that does not make you weak—it means you were human.

Healing begins with clarity and awareness, not shame. Find the source of where these patterns cracked your healthy protective shell. Compassion toward yourself is essential in life, we’re all doing the best we can with who we are. The goal is not to harden your heart, but to strengthen your discernment and trust in yourself.

In an era where spirituality is increasingly commodified and power is often disguised as esteemed, exceptional, out-of-this-world wisdom, the most radical act may simply be this:

To see clearly. To trust yourself. And to refuse to drink anyone’s Kool-Aid.

Read the original on alannazabel.substack.com

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