ChatGPT and Gemini disagree in one category out of three
And saying "I'm a freelancer" moves one brand from 34% of answers to 90%.
AI-Ready CMO
AI marketing intelligence for CMOs and senior marketers. Career insurance in the AI era.
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Nobody can prove AI visibility sells anything
Rippling built its own media mix model. Roast went Bayesian. That is the state of the art.
43% of Gen Z stopped buying over an AI ad
72% have already punished a brand for it. Only 8% react positively.
The frontier gap tripled in six months
8.3x the output per user. And the seniority finding is the awkward one.
ChatGPT went from 300 advertisers to 820 in one quarter
Booking, Intuit, Home Depot and L.L.Bean are in. The ad load roughly doubled.
Cuisinart ran the AI ad against its agency ad. The AI won.
Equal spend, same month, real campaign. And the reason it won is not the one you'd guess.
LinkedIn built a button so people can report your posts as slop
And Snapchat stopped recommending AI video even when you disclose it.
Since Sunday, "we used AI" is a disclosure, not a brag
EU AI Act Article 50 is live. The obligation lands on you, not your vendor.
Your Amazon plan is a spreadsheet of keywords and bids
Somebody should probably tell it what happened last week.
Two robots bought a billboard while you were in a standup
The first fully agentic out-of-home buy just ran. No human at the handoff.
Your ad platform can make an ad without asking you
Meta and Google will touch up your creative on their own. Ask Equinox how that goes.
monday.com filed "AI growth" with the SEC, told staff it wasn't about AI
600 jobs, 20% of the company, and two stories that can't both be true.
You bought AI to move faster. You're still late.
85% of teams missed a launch last year. The bottleneck isn't the writing.
Your SEO team is optimizing a door people stopped using
Purchases that start inside an AI chat are up 200%. Yours isn't in the sentence.
Your Podcast Didn't Fail. Your Calendar Did.
The real reason company podcasts die, and what AI production actually fixes.
Your New Audience Has No Eyes
This week in AI & marketing
Nobody Asked You
This week in AI & marketing
AI Raised the Floor and Lowered the Ceiling
Olly Jones on why AI made mediocrity accessible — and the metric that catches the damage before your reputation does.
Where AI ends
A personal case study on where to put the line between human and AI
Be the Answer AI Gives
Jenna Hannon on the moment buyers stopped researching in Google and started researching inside ChatGPT — and what that does to the sales call.
The Machine of Micromanagement
This week in AI & marketing
Your Brand Is Training Data
Lauryn Warnick on positioning B2B brands for a market where AI builds the shortlist before a human shows up.
The Voice of Us
This week in AI & marketing