UMG, Sony and Warner Strike Licensing Deals with New AI Music Platform KLAY

According to a press release issued on Thursday (November 20), these agreements “establish terms on which KLAY will help further evolve music experiences for fans, leveraging the potential of AI, while fully respecting the rights of artists, songwriters, and rightsholders”.

The company states that it is developing an AI music platform that “reimagines listening with immersive, interactive tools,” powered by KLAY’s Large Music Model, which, according to the announcement, is “trained entirely on licensed music.”

KLAY says that it has been working with key parties in the music industry for more than a year “to build an innovative and comprehensive licensing framework for an AI-driven music experience”.

The company said that it is currently expanding its efforts to include “all independent labels, artists, publishers, and songwriters in this framework”, with the aim to create “a scalable foundation for the industry at large”.

KLAY’s leadership team includes Ary Attie (Founder & CEO; musician), Thomas Hesse (Co-Founder & Chief Content and Commercial Officer; former President, Global Digital Business & US Sales & Distribution, Sony Music Entertainment), Björn Winckler (Chief AI Officer; former leader of Google DeepMind’s music initiatives), and Brian Whitman (Chief Technology Officer; former Principal Scientist at Spotify and Founder of The Echo Nest).

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