TikTok, owned by ByteDance, has emerged as one of the most influential social media platforms in the world, largely because of its advanced use of artificial intelligence. From recommendation engines to generative creator tools, moderation systems, and advertising automation, TikTok has become an AI-first company. The platform’s heavy reliance on AI is both a driver of its explosive growth and a source of scrutiny from regulators, researchers, and watchdogs. This case study explores how TikTok implements AI, the results it reports, the challenges it faces, and what the future might hold.
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