Case Study: How Dentsu Became an AI-Native Marketing Organization
Dentsu’s AI transformation illustrates how a global marketing agency can reinvent itself for an era where data, creativity, and technology converge. By aligning leadership around an AI-first vision, reshaping talent and operating models, and embedding generative AI across its services, Dentsu has shifted from delivering campaigns to building continuous, intelligence-driven growth systems for clients. This case study explores how that transformation unfolds across strategy, capabilities, and execution.
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