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What does content marketing look like when creating more content is no longer enough? In this episode of the DMI podcast, host Will Francis speaks with Chima Mmeje , Senior Content Marketing Manager at Moz , about how marketers can stand out as AI transforms search, content, and the way audiences discover brands. From building direct relationships with audiences to finding genuine demand and using…
How does your brand stay visible when search is shifting from rankings and clicks to mentions, citations, and AI-driven answers ? And did you know that AI can't yet read the Javascript on your site? In this episode of the DMI podcast, host Will Francis talks to Aimee Jurenka , founder of SEO Sustainable and AI visibility strategist, about how brands can adapt to discoverability in an AI-powered…
Ever wondered why some brands earn attention while others get overlooked? In this episode of the DMI podcast, host Will Francis speaks with entrepreneur Ernest Cantillon about what it really takes to build brands people remember. Ernest is co-founder of Black Emerald Irish Whiskey, COO of LYQD - a digital exchange for whiskey casks, and owns the pub Sober Lane in Cork, Ireland. Drawing on his…
Search is changing faster than most marketers realize. In this episode, Will Francis speaks with Crystal Carter , Head of AI Search and SEO Communications at Wix Studio, a role focused on helping brands understand how AI-powered search is reshaping online visibility and discovery. They discuss the rise of AI search, the growing role of AI agents, and what these changes mean for brands trying to…
What does “responsible AI” look like in practice? In one of our most engaging episodes of the year, host Will Francis speaks with Gordon Ryan , Senior Managing Consultant and Design Process Lead at Sopra Steria, about the growing impact of AI on work, business, and society, and the hidden trade-offs behind its adoption. From the future of design and marketing to productivity and identity, Gordon…
Ever wondered what really makes social content go viral? In this episode of the DMI podcast, host Will Francis speaks with Stuart Larkin about viral social campaigns, creativity on social media, and why “going viral” is rarely the right starting point for a brand strategy. Drawing on his background in comedy writing and his work at UNILAD creating reactive, social-first content, Stuart explains…
Wondering how AI is changing the hiring process? In this episode of the DMI podcast, host Will Francis speaks with Katie Fortunato , Co-Founder and EVP of Innovation and Platform Strategy at Hire Innovations, about how AI is transforming recruitment, reshaping the job market, and creating new opportunities and challenges for employers and job seekers alike. Katie shares insights from the front…
Ever wondered how fast fashion brands tackle sustainability? In this episode of the DMI podcast, host Will Francis speaks with Sarah Whittaker , Head of Sustainability Communications at Primark, about how one of the world’s largest fashion retailers is navigating the challenge of becoming more sustainable while maintaining affordability at scale. From addressing common misconceptions around…
In this special episode of the DMI Podcast for International Women’s Day, host Taz Kelleher speaks with Areej AbuAli , founder of Women in Tech SEO , and Maeve Kneafsey , entrepreneur, host of the Transform Gov podcast , and long-time leader in digital and public sector innovation. They share practical lessons from building communities, scaling businesses, securing funding, and leading with…
Not getting the results you used to from your paid search? In this episode of the DMI podcast, host Will Francis speaks with PPC specialist Cathal Melinn about the current state and future of pay-per-click advertising. With rising costs, AI-driven automation, and new campaign types like Demand Gen reshaping advertising, Cathal shares what’s actually delivering results right now, and what marketers…
Worried about your organisation’s security, or not worried enough? In this episode of the DMI podcast, host Will Francis speaks with Rebecca Robinson , cybersecurity expert and founder of Cybec Consulting . Rebecca breaks down why cybersecurity isn’t just an IT issue, but a business, brand, and marketing issue too. From phishing and social engineering to ransomware and reputation risk,…
