It’s not just inflation. It never really was.
In the last ten years general inflation rose around 31%. In that same window, prices at the major chains climbed between 39% and 100% — with McDonald’s doubling its prices outright, raising them at more than triple the national inflation rate.
What the hell, McDonald’s?! Truth is, I wasn’t even surprised when I found the numbers.
I told you before how not too long ago I was sitting in the Mall food court Right in front of me, there was a McDonald’s and two little girls wearing strawberry bedazzled T-shirts. They were munching on those long fries from McDonald’s. You know those fries — the long ones, more addictive than heroin.
So I checked the price, hoping it would put me off ordering them and having them go directly to my thighs. Sure enough, the price did the trick. Medium French Fries: $5.29. $5! There can’t be more than like five fries in that pouch they give you, max!
That was the day I felt too poor for McDonald’s. It’s come to that.
That’s not inflation. That’s a choice.
The industry wants us to think this is simple economics; and the argument behind it is so logical it’s almost impossible to not believe. Their argument is this: wages went up, ingredients cost more, what can you do. And those things are true — but they explain only half the story. The other half is a lot more deliberate, and a lot more profitable.
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