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The way brands are winning search in 2026 has quietly shifted, and most affiliates haven't caught up yet. Instead of manually doing keyword research, updating content, and checking rankings, the brands dominating search right now are running age...
Scaling iGaming is genuinely one of the harder challenges in performance marketing right now. Acquisition costs are rising across every major channel, platform policies keep shifting, affiliate relationships take months to build and hit real volume c...
Alberta, Canada isn't just regulating iGaming — it's building a direct funding pipeline from the legal market straight into addiction treatment. Under the framework, the province takes 20% of gross gaming revenue from licensed private oper...
If you are, you're leaving conversions on the table. Age is one of the most underestimated variables in nutra campaign performance. A younger audience aged 25 to 35 is skeptical and responds to transformation stories and real evidence, not bold ...
Are Brands Downgrading Your CPA Deals to CPL?What it really means is that they're shifting the financial risk back to the affiliate. Instead of paying for a completed action they valued, they're now paying for a lead that still needs to be ...
Credit disputes between networks, brands, and publishers are one of the most friction-filled problems in affiliate marketing right now, and they're becoming more common as consumer journeys get longer and more complex. When a shopper sees a deal...
Yes — and the problem is more nuanced than most networks realize. On the surface, a network might look healthy with an acceptable overall chargeback rate, but buried inside that average could be one or two rogue affiliates running a 4% to 5% dispute ...
If you work in dating traffic — whether you're running paid media, building SEO funnels, or monetizing a publisher site — you've probably noticed that most CPA networks treat dating as just one item on a long menu. They've got finance,...
Click injection is one of the sneakier forms of mobile ad fraud hitting affiliate campaigns right now, and the reason it's so damaging is that it's almost invisible in standard reporting. Here's how it works: malicious apps installed o...
Affiliate poaching is one of those problems that CPA and affiliate networks often don't catch until the damage is already done. A competitor reaches out to your top traffic drivers with a slightly better payout, a custom deal, or an exclusive of...
